Abbott

Associate Trade Marketing Manager

Abbott  •  People’s Republic of China (Onsite)  •  20 days ago
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Job Description

Primary Job Function

  • Responsible for OTC channel trade related promotion/SOP/policy/guidance planning/implementation.
  • OTC budget control & efficiency management
  • Execution tracking, efficiency analysis, ensure good execution
  • Market analysis to come up with related insight/strategy.
  • Bridget HQ and local and sales and cross function connection

Responsibilities

  • Develop trade strategy & programs for OTC channel and related execution guidance/policy
  • Based on MKT/sales strategy and budget, allocate and control budget usage & efficiency
  • Execution tracking, efficiency analysis, ensure good execution
  • Collect/analyze otc market and competitor information, together with channel insight, propose related channel strategy and ensure channel healthy development
  • Information collection/consolidation: as a liaison between HQ and regions, Drugstore team and other functions, collect and sort sales information/ activities’ execution results by week/month. Distribute HQ’s decision, plan and communications to field force and follow the response.
  • Ad-hoc analysis and report: Create summary based on the input by Customer Excellence and field force
  • SOP Management: standardize retail OTC related process/policy/promotion/OEC SOP flow and ensure execution.
  • Offline DPG & MT PG KPI tracking: Productivity/New user/Super new user/Retention/

Minimum Education

  • Bachelor’s degree or above

Minimum Experience/Training Required

  • 5 years + trade marketing in Pharmaceutical(OTC) or Nutrition or FMCG market.
  • Minimum 2 years working experience with multi-national company.
  • Good command of written and verbal English.
  • Energetic, willing to take challenge and work hard to drive for result

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

Abbott

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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Industry
Healthcare & Social Services
Company Size
10,000+ employees
Headquarters
Abbott Park, Illinois
Year Founded
Unknown
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