Job Description

Job Requisition ID: 94049

Location Designation: Hybrid - 3 days per week

Job Title: Associate, Sponsorship Activation Support

The Role:

New York Life is seeking a Sponsorship Activation Support Associate who will help implement immersive activations with our marketing partners that 1) reinforce New York Life Brand promise and value proposition, 2) reach a variety of audiences, 3) that displays our mission and values, and 4) highlight our employees, agents, and advisors.

This position reports to the Director of Sponsorship Activation Baseball and involves collaborating closely with internal stakeholders, external partners, athletes, teams, and leagues and their representatives to create brand building experiences and execute high-impact activations. The Sponsorship Activation Support Associate will demonstrate strong organization and creative skills along with initiative, resourcefulness, and ability to work proactively while collaborating in a team environment. Experience developing and activating major sponsorship programs is preferred but not required. Said person, will need to manage multiple projects concurrently and be able to proactively prioritize deadlines, work in a high paced environment, think critically.

Our Team:

The Sponsorship Support Associate is responsible for helping support integrated cross-channel, data-driven marketing campaigns. The Sponsorship Activation Support Associate will assist in hospitality, content campaigns and activations from national to local levels that create opportunities to showcase New York Life’s partnerships.

Practice Mission

Increase the awareness, evaluation, consideration, and retention of New York Life sponsorship programs to find efficiencies, explore trends, implement best practices.

Key Responsibilities:

Activation Support

• Support the Director in development and execution of baseball activations, bringing our brand to life in new innovative ways.
• Assist in creating experiences to showcase our cause platform of financial education and connect local communities with our agents.
• Work closely with our sports sponsorship agency and partners to plan, coordinate, and execute activations at sponsorship events, such as fan fest, block parties, post-event celebrations, community clinics, alumni appearances, etc.
• Create project plans, calendars, milestones, manage project kick-offs and ensure alignment across all teams and flawless delivery.
• Support Director in management of cross functional internal and external agency partners.

• Work with internal teams, including but not limited to brand, legal, compliance, technology, field activation, media, analytics, and corporate communications to align marketing efforts with broader organizational strategies.
• Coordinate assets, messaging, and brand integration across various channels.

Operations & Administrative Support

• Attend and participate in on-site activations ensuring the New York Life brand and team are well represented. Oversee event setup, ensuring all aspects align with our vision and specifications.
• Assist with account management tasks such as scheduling/organizing meetings and calls and other special projects that require acting as the liaison for activations and sponsorships operations.
• Manage all creative feedback and approvals within internal and external partners.
• Assist in management and maintenance of Sponsorship microsite, sponsorship blog, and sponsorship inbox.
• Ability to partner and understand analysis of data and generated reports to help identify trends, optimizations, and insights.

Qualifications:

• Bachelor's degree in marketing, sports management, or a related field.
• Applicant must have a minimum of 1-3 years of experience (including internships, capstones or co-ops. ) in sponsorships, and/or marketing, brand marketing, event marketing, sports marketing, or sports sponsorship activation .
• Strong understanding of the sports industry, including sports teams, organizations, leagues, and athletes.
• Experience in developing and activating sponsorship programs.
• Excellent project management skills with the ability to manage multiple campaigns, partnerships, and initiatives simultaneously.
• Experience in navigating fast-paced, ambiguous environments with the ability to understand and prioritize competing business needs.
• Demonstrated ability to build and maintain positive relationships with partners, athletes, and influencers.
• Effective communication and presentation skills, both written and verbal.
• Highly organized, detailed oriented, strategic, and creative thinker.
• Ability to problem solve, think conceptually to develop solutions.
• Must be willing and able to travel as needed including, multiple consecutive nights, weekends, and holidays (Estimated 15% of time may vary based on business needs)
• Must maintain a positive attitude, professionalism, integrity, motivation, and a strong work ethics.
• Proficiency in Microsoft Office.
• Proficiency in Adobe Illustrator and Adobe Photoshop.
• Confident presenting in front of large groups.

Pay Transparency

Salary Range: $51,500 - $70,000

Overtime eligible: Nonexempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com

​Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.

Job Requisition ID: 94049