Job Description

Mast-Jägermeister US is seeking an Associate Social Media & Digital Manager to support marketing execution across digital channels, with a primary focus on Social Media and secondary support across eCRM and eCommerce.

Reporting to the Director of Digital, this role will help evolve strategy to drive acquisition, engagement, personalization, and conversion—led by social-first thinking. The ideal candidate has experience executing social programs for a nationally recognized brand or digital/social agency with CPG clients.

Candidates should have up to three years of organic social and community management experience, with a strong pulse on social, influencer, and content trends.

While social expertise is paramount, familiarity with eCRM and eCommerce is expected. This individual is performance-driven, self-motivated, adaptable, and thrives in a fast-paced digital environment.

Principal Duties and Responsibilities

Percentage of Responsibilities:

· 65% Social:

• Community Management

• Organic Social Content Management, Scheduling and Publishing

• Influencer campaign oversight

· 25% eCRM

• campaign creative/copy dev

• deployment strategy

· 10% eCommerce / Website

• Support apparel promotions, discounts, purchase drivers

• Website updates, landing page launches

Requirements

Digital Program Execution

• Execute digital programs across Organic Social, Influencer, and eCRM.
• Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing.
• Review and approve content, build content calendars, manage agencies to deadline as well as handle agency feedback loop
• Coordinate cross-functional reviews to ensure compliance and consistency.
• Manage sweepstakes on digital channels, rules coordination, prizing coordination, shipment, etc
• Coordinate cross‑functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels.

Social (Organic + Influencer)

• Support strategic planning for organic social strategy and execution as well as influencer programs

• Daily point of contact for agency partners.
• Execute content calendars, trend content, and influencer activations.
• Light need to capture lo-fi content and edit.
• Handle all community management and engagement with users on social media platforms (Meta, X, YouTube) engaging in discussions on daily basis ( Requires light work outside of business hours to maintain communication and voice of the brand when needed)
• Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.
• Track KPIs and ensure optimizations.
• Monitor social and influencer trends.

eCRM

• Support acquisition and engagement strategy.
• Daily POC for email agency
• Oversee content creation, editorial, QA and ensure carry through of brand TOV
• Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.
• Monitor email performance trends.

eCommerce (Apparel + DTC)

• Support eCommerce acquisition and conversion.
• Manage updates with Shopify platform or third party white label platform, photography coordination, QA and publishing.
• Coordinate apparel shipments.
• Support DTC liquid product initiatives.

Financial Tracking

• Submit internal invoices & manage budget reconciliation

Requirements:

• Bachelor’s degree in digital marketing, marketing or advertising.
• 3–5 years in social, influencer, community management, and eCRM.
• Agency experience preferred; CPG or Bev-Alc a plus.
• Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr
• Ability to translate analytics into insights.
• Excellent writing/editorial skills
• Strong visual content/design skills; content capture, editing and publishing
• Organized, independent, creative.
• Unrivaled attention to detail

Software Experience Required:

• Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager
• Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr)
• eCRM: Salesforce, Adobe, similar
• Web: Google/Adobe Analytics.
• Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello)
• Creative Tools: Canva or Adobe Suite (or comparable tools)

Benefits

• Highly competitive compensation packages-$78k+10% annual bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy