Job Description

To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration and business growth.

• Develop and maintain marketing collateral, including brochures, sales kits, onboarding materials, and product communication assets aligned with brand, product, and compliance requirements.
• Support the launch of new products and product variants through go-to-market plans, customer communication, and channel enablement initiatives.
• Manage product landing pages and digital content to improve customer engagement, SEO performance, and conversion outcomes.
• Design and execute product activation, feature adoption, and customer engagement campaigns to increase product utilization and retention.
• Collaborate with product, legal, compliance, design, sales, and analytics teams to develop effective marketing strategies and communication plans.
• Support cross-sell and upsell opportunities through targeted campaigns, customer segmentation, and sales enablement content.
• Develop product FAQs, training materials, and presentation decks to support channel readiness and sales effectiveness.
• Monitor campaign performance, customer engagement metrics, and market response and recommend optimization initiatives.

Experience Range: 3 to 8 years

Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications or a related field.