Job Description

Associate Product Marketing Manager

Location: Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Stock Options, Medical

About Innovapptive

Innovapptive is an enterprise SaaS company building an AI-powered Connected Worker Platform for industrial organizations. Our platform connects frontline workers, back-office systems, and assets in real-time to drive safety, reliability, and operational productivity. Leading global enterprises including Shell, Hess, Westlake Chemical, Kimberly-Clark, Scott Miracle-Gro, and Newmont Mining, rely on Innovapptive to transform how work gets done across plants and field operations.

Our customers have achieved $50M+ EBITDA savings at a single enterprise, 10× improvement in frontline productivity, and 15–20% reductions in maintenance costs. Innovapptive is recognized as a Leader in Frost & Sullivan's “Frost Radar 2025 - Augmented Connected Worker Platforms”, with acknowledgments from Gartner and LNS Research, and is backed by Vista Equity Partners and Tiger Global Management

With headquarters in Houston and an engineering center in Hyderabad, we have 300+ employees across the U.S., India, and ANZ and are on a strong trajectory toward $100M ARR.

The Role

As a Associate Product Marketing Manager, you are the execution engine of the Product Marketing team. You will own landing page production end-to-end, write and maintain the outbound messaging that powers our SDR motion, and turn out the first drafts that keep enablement, campaigns, and events moving at speed.

This is a high-velocity role for a strong writer who takes a brief and drives it to done. You will use AI tools actively to work faster, absorb industrial and technical product context quickly, and produce concise, outcome-oriented B2B copy across the funnel. If you are proactive, fast, and excited to grow into a strategic PMM, we want to meet you.

How You Will Make an Impact

Positioning, Messaging & GTM Strategy: Own product positioning, messaging, and go-to-market strategy for Innovapptive’s key themes — Connected Worker, Industrial AI, Maintenance, Operations, and Value360.
Landing Page Production: Own end-to-end landing page production — from strategy brief and copy through HubSpot build, UTM setup, and live deployment — including campaign pages and event-specific pages with proper tracking.

Outbound Messaging & SDR Support: Write and maintain SDR outbound cadences — industry-specific email sequences, LinkedIn plays, and call openers — and support the outbound team daily with fresh messaging variants, objection-handling copy, and new positioning angles aligned to current PMM themes.

Sales Enablement Drafts: Produce first draft decks for sales enablement — one-pagers, pitch-deck sections, battlecard updates, and leave-behinds.

Video Scripts & Ad Copy: Write scripts and narrative flows for OWT and product walkthrough videos, and handle ad copywriting for LinkedIn sponsored content, display messaging, and campaign variants.

Website & Execution Queue: Maintain and update website product messaging sections with the inbound team, and manage the execution queue — urgent landing page edits, messaging fixes, competitive slide updates, and deck cleanups.

Event Support: Support event email sequences — pre-event, post-event, and follow-up copy.

AI-Accelerated Production: Use AI tools actively to speed up research, copy variants, and first-draft creation while maintaining quality control.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years in B2B marketing — product marketing, content marketing, demand generation, sales enablement, or growth.
• Strong copywriter who produces concise, outcome-oriented B2B copy — not just descriptive writing.
• AI-enabled and tool savvy actively uses AI tools to work faster; not a passive user.
• HubSpot or equivalent CMS experience — can build and deploy landing pages, set up forms, and manage UTM tracking.
• High execution velocity — comfortable managing multiple parallel deadlines without getting blocked.
• Ownership mindset — takes a brief and drives it to done without waiting for detailed direction.
• Intellectual curiosity — absorbs industrial or technical product context quickly and writes credibly about it.
• Good research skills — can understand a company, industry, or competitor and turn it into useful messaging.

Nice to Have

• A keen eye for design and the ability to produce extremely classy or modern presentation/visuals.
• Deep working knowledge of AI-orchestrated production or Industrial AI themes (e.g., Agentic AI) to accelerate content creation.
• SDR or outbound-adjacent experience — has written sequences that booked real meetings.
• Familiarity with Salesforce and Gong.
• Experience in enterprise SaaS, industrial software, or a manufacturing/operations context.

Experience: 2+ years — can be early career; must be proactive, fast, and a strong writer.

What Success Looks Like — First 90 Days

3–5 landing page or campaign page drafts completed and deployed.

2–3 SDR cadences or call-script packs improved with research-led, PMM-aligned messaging.

Recurring weekly support established for event emails, enablement drafts, and competitive snippets.

First-draft quality reaches a level where the Lead or Senior PMM edits rather than rewrites.

Visible reduction in ad-hoc writing and execution load on the Product Marketing Lead.

What We Offer

A positive, open, and highly-innovative environment and team.

Entrepreneurial spirit with unlimited opportunity to grow.

Opportunity to work with leading global brands on exciting and impactful projects.

Competitive Base Pay.

Best of plan on Vacation & Paid Time Off.

Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws.

Paid Maternity and Paternity leave.

Bi-annual reviews to ensure transparency and promoting high performance culture.

OKR Driven Performance Development Environment.

Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)

A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music.

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.