Job Description

Key Responsibilities

• Predictive insights (forecasting, trend analysis) for Leadership team to enable strategic business decisions

• Regional insights derived from CRM journeys (automated/adhoc campaigns) and User engagement patterns

• User behavioral scoring (Engagement, Intent, Activity etc.), RFM and Segmentation models to improve targeting and enhance conversions

• Automated MIS dashboards leveraging various data sources (GA4/GCP)
• Communicate with key stakeholders (divisional heads & local market teams) and Coordinate with internal Ops teams to ensure alignment with business KPIs, Success Criteria and outcomes

Core Requirements

• 6–8 years of relevant experience in data science (preferably in Fintech sector) with a strong bend on predictive modeling/advance analytics using BigQueryML SQL (Preferred) / Python / Similar

• Proficiency in scoring and segmentation techniques applied to CRM campaign targeting and conversion uplift

• Hands-on experience integrating data sources (GA4, GCP, GSC etc.) with visualization platforms like Looker Studio (Preferred) / Power BI / Tableau / Similar

• Proficiency in creating meaningful visualizations and interpreting digital engagement/performance metrics (GA4 basic certification preferred)

• Ability to troubleshoot data inconsistencies/validate data sources to establish single source of truth

• Strong stakeholder communication and problem-solving skills

• Ability to work in APAC (Singapore) shift to align with the broader team

Good To Have

• Advanced certification on GA4 Data & Reports/Looker Studio is a plus
• Exposure to GCP ecosystem
• Familiarity with CRM Journeys (Automated/Adhoc Campaign)