Job Description

Tag Specialist

Key Responsibilities

• Assist in QA testing of web analytics implementations using Adobe Analytics.
• Validate basic tracking such as page views, clicks, form submissions, and custom events across websites.
• Support QA and debugging of tags deployed through Adobe Launch, Ensighten, or similar tag management tools.
• Verify data layer values, context data, eVars, props, events, and classifications against tracking requirements.
• Check data accuracy across different environments (DEV, QA, UAT, PROD).
• Identify tracking issues and report findings to senior team members.
• Support validation activities after site releases, enhancements, or tagging changes.
• Work closely with developers and analytics teams to help resolve tracking issues.
• Maintain basic QA documentation, test cases, and validation checklists.
• Follow analytics governance and compliance guidelines, especially for banking websites.

Required Skills & Experience

• 2-4 year of experience or strong internship exposure in Web Analytics or Tag QA.
• Good Communication.
• Basic understanding of Adobe Analytics concepts.
• Familiarity with at least one Tag Management System (Adobe Launch, Ensighten).
• Basic knowledge of JavaScript-based tracking and data layers.
• Exposure to browser debugging tools (Adobe Experience Platform Debugger, Chrome DevTools).
• Willingness to learn modern tagging approaches such as Web SDK.
• Good communication skills and attention to detail.

Nice to Have

• Introductory exposure to Adobe Experience Platform (AEP).
• Awareness of privacy, consent management, and data compliance concepts.
• Exposure to banking or financial services websites or projects.