At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
The Associate Product Line Manager (APLM), Women’s Train Apparel, supports the seasonal product creation process by helping manage product information, line plans, consumer insights, and cross-functional coordination across the Women’s Train Apparel business. This role contributes to the successful execution of seasonal assortments that connect innovation, outfitting, style, and performance for the female athlete.
The APLM works closely with Product Line Management, Design, Development, Consumer Merchandising, Marketing, and Regional teams to support product briefs, milestone management, storytelling tools, and marketplace readiness.
Success in this role requires strong organization, operational rigor, analytical capability, consumer curiosity, and a passion for product and marketplace trends.
Support Seasonal Line Planning
• Assist in managing seasonal assortments, product briefs, and line plan tools.
• Support simplified assortment management, clear product roles, and organized seasonal product information.
• Support product creation from concept through commercialization.
• Measured by: Accuracy and timeliness of deliverables, seasonal readiness, SKU productivity support, and operational execution.
Consumer & Marketplace Insights
• Gather and organize athlete, consumer, shopping behavior, outfitting, color, and marketplace insights to support product recommendations and storytelling.
• Mine athlete and consumer insights and support translation into actionable product recommendations.
• Use AI, digital tools, and analytics to support trend identification, consumer understanding, and workflow efficiency.
• Measured by: Quality of insights incorporated into briefs, seasonal tools, product recommendations, and storytelling support.
Cross-Functional Coordination
• Support communication and coordination across Design, Development, Merchandising, Consumer Merchandising, Marketing, Regions, and Supply Chain.
• Support aligned “One Plan” execution across Product, Design, Marketing, Consumer Merchandising, and Regional teams.
• Ensure accuracy and timeliness across product systems, line plans, product data, and milestone management tools.
• Measured by: On-time completion of milestones, strong collaboration, executional accuracy, and operational support.
Commercial & Analytical Support
• Assist in tracking margin, costing, pricing, SKU productivity, sell-through, franchise health, and marketplace trends to support product recommendations.
• Help identify risks, organize data, and support consumer- and business-driven decision-making.
• Measured by: Accuracy of reporting, quality of analysis, and contribution to seasonal planning decisions.
Brand & Storytelling Support
• Support development of seasonal product stories, outfitting direction, and GTM tools by organizing athlete and consumer insights.
• Support creation of presentations, storytelling tools, and sell-in materials that bring seasonal visions to life.
• Measured by: Consistency of product storytelling, quality of seasonal tools, and support of GTM execution.
Product Creation & Innovation Support
• Support integration of innovation within the product creation process, partnering across Design, Materials, Development, Product, and Marketing frameworks.
• Support product brief development, sample tracking, fit approval processes, innovation workflows, and on-time buy-ready delivery.
• Measured by: Executional accuracy, product readiness, innovation workflow support, and key milestone delivery.
Additional Expectations
• Demonstrates strong analytical curiosity and comfort leveraging AI, digital tools, and data to support consumer insights, trend analysis, reporting, storytelling, and workflow efficiency.
• Develops a strong taste level and product eye across styling, outfitting, color, silhouette, and seasonal storytelling.
• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.
• Bachelor’s degree required.
• 2–4 years of experience in product management, merchandising, marketing, or related fields.
• Passion for performance apparel and serving the female training athlete.
• Strong organizational and project management skills with attention to detail.
• Strong analytical capabilities with the ability to leverage data, AI, and digital tools to support consumer insights, trend analysis, storytelling, reporting, and workflow efficiency.
• Ability to interpret data and support consumer- and business-driven recommendations.
• Strong communication and collaboration skills within a matrixed environment.
• Agility and flexibility to adapt quickly to changing priorities and business needs.
• Proficiency in Microsoft Office and product management systems/tools.
• Ability to travel domestically and internationally as needed approximately 5–10%.
• Location: This individual must reside within commuting distance from our Baltimore, MD office.
• Return To Work Designation: 4 days a week in-office, Friday work remote.
• Travel: 5-10% of the year domestically and internationally.
• Licenses/Certifications: None required.
Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
$90,000.00-$120,000.00 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
Under Armour is obsessed with being better, stronger, and more focused than anyone else out there.
Our mission: to make athletes better.
Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
LOVE ATHLETES
We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.
CELEBRATE THE WINS
We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win.
STAND FOR EQUALITY
We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent.
ACT SUSTAINABLY
We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field.
FIGHT ON TOGETHER
We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
