Job Description

Job Description Summary
As an Associate Paid Media Strategist, you will collaborate with our media execution teams to develop, measure, and optimize cross-channel media delivery strategies. This role is ideal for someone eager to understand the “why” behind the work and data, continuously learning and adapting to new channels and tools. Your attention to detail, organizational skills, and enthusiasm for varied daily tasks will contribute to transforming media strategies and performance for our clients.

What you will do:

• Creative Support: Assist in creative brainstorming and planning for custom media client partnerships, focusing on creating unique brand experiences.

• Trend Monitoring: Keep abreast of trends, tools, opportunities, and applications in paid media environments and apply this knowledge appropriately.

• Communication Management: Manage day-to-day communication with key partners, including vendors, partner agencies, and creative to support the traffic of campaigns.

• Collaboration: Work closely with media organization parts, including Search, Social, Digital, and Traditional media teams, to build and refine processes.

• Media Planning: Support media planning across display, video, audio, mobile, and social channels, partnering with execution teams to deliver client strategies.

• Performance Reporting: Report on campaign performance, developing client-facing narrative from data insights.

• Client Engagement: Develop media plans, objectives, and strategies, collaborating with client support roles to ensure successful outcomes.