We are looking for an Associate Measurement Partner to help grow Samba's measurement business across EMEA. You'll own campaign measurement studies end to end for key media, advertising, and publishing partners — translating complex data into clear, actionable insights — while building strong relationships with the Marketing Science and Analytics teams who rely on them. This role is ideal for someone with a foundation in ad effectiveness research who wants to develop deep expertise in measurement methodology and help shape how Samba's solutions land in local EMEA markets.
Own and execute end-to-end campaign measurement studies from feasibility assessment through to report delivery, across key media, advertising and publishing partners
Manage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs, and SSPs
Understand the tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performance
Serve as the main point of contact and build strong relationships with Marketing Science and Analytics teams at key publishers, platforms and agencies across primary markets
Drive adoption of Samba's measurement products among new and existing partners in the EMEA market
Catalogue feedback about our measurement solutions from external stakeholders and relay actionable insights to our product and engineering teams
Help make inroads with new potential customers, serving as a subject matter expert on methodology, report deliverables, and tactical setup
Assist in building EMEA-specific norms, narratives, and benchmarks to demonstrate the effectiveness of Samba's measurement solutions in a local market context
Develop and improve existing measurement processes to create efficiencies focused on scale across the EMEA region
BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics, or a related field
2+ years of experience in digital advertising measurement at either a brand direct, agency, or platform analytics level, or experience working with ad effectiveness vendors delivering reach and frequency, brand lift, or sales lift studies
Expertise in ad effectiveness research studies and a strong understanding of the digital marketing landscape in EMEA, including relationships between platforms, agencies, and brand teams
Comfortable managing large data sets using R, SQL, Python, or similar tools
Ability to work independently and take ambiguous inputs to develop repeatable, scalable processes
Strong understanding of statistical analyses and measurement study design using control/exposed methodologies
Expertise in project management, supporting multiple deliverables simultaneously at different stages of the process
Keen eye for detail in building and QAing reports while ensuring on-time delivery to clients
Experience with streaming and digital video measurement methodologies, with knowledge of the EMEA broadcast and streaming landscape (e.g. BVOD, SVOD, FTA) considered a strong advantage
Confident communicator with a track record of building and maintaining client relationships in the EMEA market
Familiarity with local EMEA data and measurement ecosystem (e.g. BARB, IAB standards) is a plus
Ability to work effectively across time zones as part of a global team spanning EMEA, APAC, and North America
#li-ak1
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way.
Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
