Job Description

Associate - Marketing Solutions

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Reporting To: Jack Gospage

Description

Title: Associate – Marketing Solutions

Sector: Advanced Technology and Defence & Security (including Data Centres)

Discipline: Sales & Marketing

Location: London (With Hybrid Working)

Why RLB?

At RLB, we live by four simple ideas: Truth, Trust, Together, Tomorrow. Four values that live at the heart of RLB. A place where People Make Progress.

We value your skills, talents and unique perspectives – we think they are priceless.

Bring them to RLB and you’ll be empowered to shape our future and your career in new and meaningful ways.

We’ll give you opportunities to work on some of the most ambitious and exciting projects currently being designed and developed in the built environment sector.

You’ll continue to learn and advance as everyone who works for us is provided with a tailored training programme. Our mentoring and reverse mentoring schemes will enable you to share your expertise while gaining fresh insights.

What makes RLB unique is our inclusive culture. As an independent, employee-owned business, teamwork and collaboration lies at the heart of everything we do. Hybrid and flexible working arrangements and family-friendly policies are just some of the ways we invest in employee wellbeing.

Join us and you will thrive personally as well as professionally.

Role Overview

Sitting within RLB’s wider Growth team, Marketing Solutions develops and delivers focused marketing activity that supports profitable growth across our sectors, services, regions and clients.

Reporting to the Head of Marketing Solutions, the Associate - Marketing Solutions will lead marketing activity across key sectors, such as Advanced Technology and Defence & Security, with a focus on the UK and Europe. The role will also contribute to wider sector and service priorities, support the internal launch and activation of the Key Account Programme, and line manage one direct report.

This senior, commercially focused role will bring together sector and service business plans, market intelligence and client priorities to develop focused marketing plans and integrated campaigns that support growth, lead generation and work-winning.

You will act as a trusted Marketing Solutions partner to Sector and Service Leads and senior stakeholders, helping to shape priorities and identify opportunities across sectors, services and clients. You will lead integrated campaigns across content, PR, digital, events and client engagement, ensuring activity strengthens RLB’s profile and contributes to measurable commercial outcomes.

Working closely with the wider Sales & Marketing team, including Brand & Communications, Business Development, Bids, Digital and regional teams, as well as technical specialists across the business, you will coordinate activity and maintain high standards across campaigns and marketing materials. You will also work with the Head of Sales & Marketing and Business Development Partner to support the launch and embedding of the Key Account Programme.

You will ensure activity is effectively planned, managed and reported, using tools such as Monday.com to provide clear visibility of priorities, responsibilities, progress, budgets and performance.

Key Responsibilities:

• Lead the Critical and Future Sectors pillar, owning the marketing approach for sectors such as Advanced Technology and Defence & Security and providing proportionate support for Logistics & Manufacturing
• Turn sector and service business plans, client priorities, pipeline information and market insight into prioritised annual marketing plans focused on growth, lead generation and work-winning
• Advise Sector and Service Leads and senior stakeholders on audiences, propositions, campaigns, investment and measures of success, identifying opportunities to connect sectors, services, accounts and regions
• Lead integrated campaigns across content, PR, digital, events, awards and client engagement, ensuring messaging is audience-led, commercially relevant and aligned with the RLB brand
• Lead the internal launch and activation of the Key Account Programme with the Head of Sales & Marketing, translating account insight into propositions, campaigns and account-based marketing activity
• Work with Business Development, Bids, Strategic Pursuits and technical teams to identify prospects, segment clients, pre-position RLB, qualify marketing-generated leads and support conversion
• Direct market, audience, key buyer and competitor research and use campaign and CRM insight to improve targeting, optimise activity and inform investment decisions
• Own performance reporting across the portfolio, covering engagement, lead generation, pipeline contribution, budget and return on investment, with clear recommendations for improvement
• Maintain a clear and consistent approach to planning and delivery, ensuring ownership, deadlines, dependencies, budgets, risks and progress are effectively managed
• Use digital and AI tools, such as Microsoft Copilot, alongside Monday.com, SharePoint and Microsoft Dynamics to improve the efficiency, quality and effectiveness of marketing planning, delivery and reporting
• Manage allocated budgets, suppliers and resources to deliver cost-effective activity and maintain a clear focus on the strongest commercial opportunities
• Line manage one direct report, setting objectives and priorities, delegating delivery, managing workload and wellbeing, and supporting development and consistently high standards

Candidate Profile

Success in this position will require an experienced, commercially minded marketer who can lead a strategically important portfolio, influence senior stakeholders and turn business and client priorities into focused, measurable marketing activity. The successful candidate will combine strategic thinking, people leadership and strong delivery discipline.

The successful candidate will have:

• Significant B2B marketing experience within construction, property, engineering, technology, infrastructure or professional services, including ownership of sector, service or account-based marketing
• Evidence of translating business, sector or key account strategies into prioritised marketing plans, integrated campaigns and measurable lead-generation outcomes
• Strong commercial judgement and the ability to interpret markets, client needs, pipeline priorities and work-winning opportunities
• Excellent senior stakeholder management, facilitation and influencing skills, with the confidence to advise, constructively challenge and secure agreement on priorities
• Strong programme and project management capability, including management of multiple workstreams, budgets, suppliers, dependencies, risks and reporting
• Experience of line management, including setting objectives, prioritising workload, providing constructive feedback and supporting development and wellbeing
• Experience of using campaign, client and market data to produce clear insight, reporting and recommendations for optimisation
• Experience of work management, CRM and campaign measurement platforms; knowledge of Monday.com and Microsoft Dynamics would be advantageous
• Excellent writing, editing, presentation and PowerPoint skills, with experience overseeing content and marketing assets across multiple channels
• A bachelor’s degree in marketing and/or CIM qualification is desirable, or equivalent significant relevant experience

RLB Employee Benefits

Our culture is built around enabling you to fulfil your potential, so you can look forward to benefits that include:

Hybrid Working - Working patterns to support your work-life balance. As well as competitive maternity and paternity packages.

Well-Rewarded - A competitive salary and generous holiday entitlement. As well as the opportunity to purchase up to five extra days.

Focus On Wellbeing - We offer a number of health and wellness options, including gym membership and cycle to work schemes.

Healthcare Packages - Private healthcare insurance and medical support, including dental insurance and eyecare vouchers.

Personal Development - A continuous learning and development programme, including established APC and in-house mentoring schemes.

Additional Benefits - We offer a wide range of benefits including a season ticket loan and professional membership subscriptions.

Exceptional Exposure - You’ll have the opportunity to work on diverse projects across different sectors and regions.

Social Responsibility - We hold team and social events as well as charity fundraising and volunteering activities.