Job Description

Req ID: 7004

Department: Marketing

Status: Reg F-T Exempt, Exempt

Location: Napa, California (US-CA)

Workplace Location:

Seeking a standout Associate Marketing Manager for Ménage à Trois wines who brings a strategic, growth-oriented mindset, strong business acumen and a passion for creative brand building. Reporting to the Senior Marketing Manager, you’ll support the development and execution of impactful marketing initiatives while helping bring bold ideas to life across channels. This position supports the execution of integrated brand programs, social media, innovation launches, partnerships, and retail activations that advance brand growth and relevance. You’ll be a highly collaborative, detail-oriented marketer who thrives at the intersection of strategy and execution. In-office schedule Monday-Thursday (Napa, CA), Friday is remote.

Essential Functions:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Strategic Brand Planning:
• Support in building brand plans, go-to-market strategies, developing frameworks and partnerships across distribution tiers.
• Support the development and execution of integrated marketing campaigns across digital, social, PR, experiential, and retail
• Help bring seasonal, always-on, and tentpole brand moments to life in alignment with the brand strategy and creative direction
• Ability to develop strategic and creative decks and tools for distributor networks and gatekeepers.
• Ensure all marketing materials reflect the Ménage à Trois brand voice, personality, and visual identity. On-going audit and asset management across channels.
• Audit and collect updated content for our digital marketing platforms including brand websites and social media.
• Continuous research of industries outside of alcohol beverage for new strategies and growth opportunities.
• Innovation
• Support go-to-market plans for new product launches, including messaging, assets, sell-in materials, and activation plans
• Support the innovation pipeline by researching consumer insights, cultural trends, and emerging category dynamics

• Data Analysis:
• Pull and analyze data from various platforms like Nielsen and IRI to inform decision-making.
• Continuously monitor brand health indicators ensuring alignment with strategic objectives.
• Project Management & Creative Execution:
• Support development of brand campaigns, leveraging partnerships, collaborations events, ecommerce and retail media channels.
• Work closely with external agencies (creative, social, PR, experiential) to manage timelines, deliverables, and feedback
• Coordinate asset development, legal reviews, and internal alignment across stakeholders
• Track campaign performance and compile recaps, learnings, and recommendations
• Team Contributor:
• Growth mindset with the ability to collaborate and support team environment.

Qualifications:

• Education: Bachelor's degree in business/marketing required.
• Experience: Minimum 1-2 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies).
• Strong communication, including ability to forge relationships across the organization at a variety of levels. Strong presentation skills to include the ability to present to management with confidence and clarity

• Strong analytical mindset, capable of supporting branding initiatives based on both data and long-term vision.
• Ability to manage multiple priorities in a fast-paced environment and prioritize without direction.
• Team player and willingness to work when the business needs the support.
• Experience with Microsoft Office Suite (Word, Excel and PowerPoint) required
• Experience with Circana/IRI, PowerBI, Nielsen preferred

Working Conditions:

• Office environment
• Usually work a standard work week
• Extensive computer work
• May be required to work at any of TFE’s locations
• Frequent deadline pressures
• Numerous projects in progress at any given time
• Comply with company safety regulations
• Ability to work night/weekend events as needed

Salary Range: $70,000.00 - $75,000.00

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.