Job Description

ABOUT TTI

Techtronic Industries is a fast-growing world leader in Power Tools, Accessories, Hand Tools, Outdoor Power Equipment, and Floor Care for Do-It-Yourself (DIY), professional and industrial users in the home improvement, repair, maintenance, construction, and infrastructure industries. The company is committed to accelerating the transformation of these industries through superior environmentally friendly cordless technology. At TTI Greenville, our brands RYOBI and RIDGID are recognized worldwide for their deep heritage and cordless product platforms of superior quality, outstanding performance, safety, productivity, and compelling innovation.

The Associate Marketing Manager – Advertising (Paid Social) will be responsible for the planning, execution, and optimization of paid social media advertising across key platforms including Meta (Facebook & Instagram) and TikTok. This role will support the RYOBI and RIDGID brands by driving performance against defined KPIs while staying within allocated budgets. The role will also contribute insights and recommendations back to the broader marketing team to inform future campaign strategy.

RESPONSIBILITIES / SKILLS

• Performance & Optimization: Execute paid social campaigns that efficiently drive awareness, engagement, and conversion against established KPIs.
• Campaign Set Up: Manage audience targeting, bidding strategies, and creative testing frameworks
• Platform Expertise: Leverage deep platform knowledge (Meta, TikTok) to apply best practices in targeting, creative formats, and bidding strategies.
• Creative Strategy: Partner with creative and content teams to develop effective ad concepts and assets
• Test & Learn: Support testing roadmaps across audiences, creative, and formats, including emerging opportunities such as TikTok Shop.
• Campaign Optimization: Monitor performance daily and implement optimizations to improve efficiency and results
• Reporting & Insights: Translate campaign performance into clear takeaways and actionable recommendations for stakeholders. Generate weekly and monthly performance reports with clear insights and learnings
• Trends and Media Behavior: Stay current on platform updates, ad products, and social commerce capabilities
• Performs other related duties as assigned.

CRITICAL SUCCESS FACTORS

• Interpersonal Skills – ability to quickly establish rapport and credibility with project team members and key business contacts.
• Communication Skills – ability to effectively exchange ideas and information with cross-functional teams and clearly present performance, findings, recommendations, strategies, and results both orally and in writing to all levels of the organization.
• Technical Skills – demonstrates knowledge and expertise with social advertising tools and an ability to evaluate new tools for fit and application to solve evolving business requirements.
• Business Knowledge – awareness of business, particularly in the assigned area of responsibility.
• Decision Making Skills – under general guidance, ability to make effective decisions which are derived by evaluating campaign, tactic, creative, and audience performance.
• Analytical Skills – ability to analyze and identify trends and performance drivers.

EDUCATION AND EXPERIENCE

• 3+ years of hands-on paid social media buying (Meta & TikTok required)
• Experience with TikTok Shop or social commerce strongly preferred
• Proficiency in Excel and PowerPoint
• Familiarity with web analytics platforms (Google Analytics)
• Meta and/or TikTok platform certifications preferred
• BS/BA degree preferred

PHYSICAL REQUIREMENTS:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 30 pounds at times