Michelin

Associate Marketing Manager

Michelin  •  Casablanca, MA (Onsite)  •  17 days ago
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Job Description

Associate Marketing Manager

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Misison:

Coordinate the deployment of the territory marketing and commercial plan for one or several segments

Key expected achievement:

Territory Segment management

  • Implement the territory segments G2M plans (SAVE - Solution, Access, Value, Experience)
  • Engage and provide on-going support to Customer facing teams in the launch and the execution of the SAVE actions. Provide corrective measures as needed
  • Deploy and coordinate new offers locally and monitor/ promote existing offers
  • Ensure Sales and Distribution are provided with the correct enablement elements to support the segment (s) growth
  • Lead actions to increase Customers leads, conversions and retentions in line with the distribution approach
  • Steer current activities through on-going analysis (Customer segment, sku, market trends, customer performance …)
  • Feed information on the segment (s) during the Territory business reviews, leveraging all type of market data and insights, providing corrective action plans at territory levels
  • Ensure the sku forecast and supply is aligned with the Territory business ambitions (customer and market evolution, product lifecycle, etc.)
  • Provide support for ad-hoc regional or worldwide projects
  • Analyze and propose potential local opportunities in line with the Territory G2M plan

KEY EXPERIENCES IN:

  • Working with customers
  • Analytic and reporting
  • Project management
Michelin

About Michelin

Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering materials science over more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and a more sustainable world.

Drawing on technological leadership in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare.

The care we put into our products and our intimate knowledge of consumer habits enable Michelin to offer its customers exceptional experiences, whether in terms of connected solutions and artificial intelligence for professional fleets, or for discovering the outstanding restaurants and hotels that the MICHELIN Guide recommends.

Industry
Automotive & Mobility
Company Size
10,000+ employees
Headquarters
Clermont-Ferrand, FR
Year Founded
Unknown
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