Job Description

• highlights:
• Develop obesity indication strategies from HCP insight generation to brand positioning to segmentation/targeting/messaging, content development and campaign, track KPI, timeline and budget
• Prepare and implement related annual brand plan and business implementation plan with focus on obesity indication
• Collaborate with medical & KEEs for strong engagement /endorsement and collect front line HCP insights to identify business opportunities and support business planning and brand SOV
• Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
• Orchestrate critical brand launch preparation initiatives with global and local cross function team.
• Experience & capabilities required:
• AMD / SMM, 10 years MNC marketing experience
• Good knowhow on customer insight generation, HCP engagement (positioning, messaging, content, creative, campaign)
• Self driven, committed and growth mindset, strong collaboration, customer focus
• Fluent in Mandarin and English