SC Johnson

Associate Manager,Marketing Commercialization

SC Johnson  •  Shanghai, CN (Onsite)  •  12 hours ago
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Job Description

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.

The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

Product End -to -end – 60%
• Support line manager and cooperate for building holistic marketing strategy and business plan including but not limited to market share, value/volume target, business target, building blocks, key strategy pillars and actions, etc.
• Being able to independently lead cross function team to drive NPD from end-to-end, including consumer research, market analysis, business case development, product concept/packaging/claims, pricing and key assets development, channel strategy, media and communication plan. sell-in material, etc.
• Being able to independently manage the product lifecycle, work with cross functional team to develop, implement and monitor campaign/always-on communication, social/e-commerce communication, offline visibility/promotion/events,
• Being able to individually analyze on all data including but not limited to market share report, demand planning report, finance report, social listening and drive the relevant insight to direct the future NPD, etc.
Integration Marketing & Communication Planning & Monitoring – 30%
• Independently work with cross function team and external agency to development the holistic marketing plan including content/assets development, media strategy, key activation, social campaign, offline event, etc.
• Closely monitor the execution and investment including content and operation to maximize the ROI.
Channel Activation Planning & Monitoring – 10%
• Independently drive the route-to-market strategy and also specific channel portfolio strategy and activation, e.g. Sam’s Club, Walmart, etc.

Essential Duties and Responsibilities:

  • Strategy
    • Lead and support all marketing commercializing strategy and plan development with data analysis and building presentations
  • Innovation
    • Lead the brand related NPD from End-to-end
  • Consumer Communication
    • Lead the development of the product concept/package/claims/messages
    • Lead the development of the key brand and product assets including KV/TVC/EC product page/offline POSM, etc.
    • Work collaboratively with online/offline related team on marketing campaign planning and implementation
    • Work closely with online/offline trade marketing and sales to continue optimizing the product communications.
  • Processes
    • Drive product development process from end to end
    • Drive company business planning key sessions
    • Track sales, demand planning, market shares & NPD performance
  • Stakeholders
    • NPD related project team, RD&E, Legal, Plant, Consumer insight team
    • Commercial related sales and trade marketing
    • Marketing related IMC/social marketing team
    • Occasionally work with global team

Required Skills / Experience / Competencies:

  • Experience in NPD end-to-end,
  • Experience in leading integrated marketing communications
  • Experience in working with multi-functional team, including sales/trade marketing
  • Experience in working Sam’s Club, Walmart, is a plus
  • Bachelor’s degree in business and/or Marketing. Those with Masters/ MBA is preferred.
  • At least 7 years of Marketing experience
  • Experience in FMCG will be added value

Preferred Skills / Experience / Competencies:

  • Proficiency level
  • Business Strategy Execution
  • Communication Planning
  • Communication Execution
  • Business Analytics
  • Financial Acumen
  • Customer Orientation

Job Requirements:

  • Permanent full time role.
  • Fluent in conversational and written English
  • Highly organized with the ability to multitask, high sense of urgency and keen attention to details
  • Strong communicator and team worker, to work across functions and levels
  • Understand ACNielsen syndicated data, MINE, and adopt processes
  • Strong interest in domestic/regional commercial careers
  • Experience in leading small team (*1-2 member)
  • Hight level of autonomy

BENEFITS AND PERKS

  • Ongoing training and development
  • Free onsite parking
  • Family-owned company, with a family feel

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment.

SC Johnson

About SC Johnson

We’re SC Johnson, a family company at work for a better world™. We are a leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products. SC Johnson’s high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more, and are in homes, schools and businesses in virtually every country worldwide.

We’re a fifth-generation, family-owned and led company with 13,000 employees and operations in 70 countries. Founded in 1886 and headquartered in Racine, Wisconsin, we believe that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility.

SC Johnson includes both SC Johnson Professional, providing solutions to healthcare, industrial and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth.

Learn more about SC Johnson on our LinkedIn “Life” tab, at https://scjohnson.com or https://jobs.scjohnson.com.

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Racine, WI
Year Founded
Unknown
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