Razer Inc.

Associate Manager, Marketing

Razer Inc.  •  Republic of Indonesia (Onsite)  •  1 month ago
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Job Description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Your mission will be to drive revenue, user acquisition and brand awareness for Razer Gold Indonesia. You will be executing successful co-marketing campaigns with game partners, driving Razer Gold brand strategy, expanding digital marketing capacities and delivering good ROI. You will represent Razer Gold both internally and externally to evangelize the service. You will be collaborating with other Razer business units (Esports Team, Peripherals, Software, Razer Store, Fintech…) to create new opportunities for Razer Gold while leveraging Razer's unique ecosystem.

Responsibilities:

  • Drive digital marketing campaigns through online ads (search, display), social media, and EDM (Salesforce Marketing Cloud), including tracking of influencer/Key Opinion Leaders’ initiatives for successful revenue conversion
  • Ensure successful end-to-end deployment of campaign mechanics, including promotional details, accuracy of information reflected on the content management system and in all media assets prior to go-live, as well as set up of promotional mechanics via the technical admin console
  • Responsible for accurate maintenance and deployment of global digital marketing platforms (e.g. Google Ads, Google Analytics) to ensure digital marketing campaign success
  • Engage with key business partners (such as direct responsible individuals for game publishers) to execute best-in class co-marketing campaigns
  • Provide timely marketing feedback and communication to Razer's senior management
  • Ensure the best standards for Razer Gold brand representation on marketing assets and publications
  • Collaborate with the Marketing Agency for KOL, Media and other online activity that require marketing campaign to create content that result oriented.
  • Support Razer Gold Business Development and Channel teams with market benchmarks, marketing collaterals, tradeshow participations
  • Liaise with other Razer business units to create new opportunities for Razer Gold and add value to the Razer ecosystem
  • Work with the Global and Regional Marketing Teams to ensure efficiency, synergy and high performance
  • Identify business opportunities and work with global business development team to develop product requirement specifications to capture the business opportunities.
  • Develop long-term partnerships within the games, entertainment and payment industry to drive business opportunities.

Pre-Requisites :

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

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Razer Inc.

About Razer Inc.

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.

With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Irvine, CA
Year Founded
2005
Website
razer.com
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