Job Description

The Associate Manager, Loyalty Marketing supports the planning, execution, and optimization of loyalty campaigns designed to drive member engagement and business performance. This role manages the loyalty campaign calendar, coordinates cross-functional execution, and ensures campaigns are delivered accurately and on time across owned marketing channels. The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.

Responsibilities

Campaign Planning & Calendar Management

• Manage and maintain the loyalty marketing campaign calendar, ensuring alignment with seasonal, commercial, and brand priorities
• Track campaign timing, promotional activity, and dependencies, adjusting plans as business needs evolve
• Partner with brand, commercial, and channel teams to align loyalty initiatives with broader marketing strategies

Campaign Execution

• Manage end-to-end execution of loyalty campaigns from briefing and workflow coordination through launch and post-campaign reporting
• Develop campaign briefs outlining objectives, audience, offer strategy, timing, and KPIs
• Execute loyalty communications across owned channels including email, push, SMS, site, and social
• Support campaign testing and optimization efforts related to targeting, messaging, cadence, and engagement

Cross-Functional Coordination

• Partner with cross-functional teams including Loyalty Operations, Merchandising, E-commerce, Customer Care, Technology, and Analytics
• Ensure operational readiness for promotions, including setup, testing, member eligibility, and execution support
• Serve as a key point of contact for campaign execution timelines, dependencies, and issue resolution

Performance Tracking & Optimization

• Monitor campaign performance and engagement KPIs to evaluate effectiveness
• Develop post-campaign reporting and actionable insights
• Recommend optimizations to improve future loyalty campaigns, offers, and customer communications

Qualifications

Required

• Bachelor’s degree in Marketing, Business, or related field
• 2–4 years of experience in CRM, loyalty, lifecycle, or marketing roles
• Experience executing campaigns across owned channels including email, push, SMS, site, or social
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Strong attention to detail and executional follow-through
• Experience working cross-functionally with operational, creative, and technical teams
• Analytical mindset with the ability to interpret campaign performance data and translate insights into recommendations

Preferred

• Experience supporting loyalty programs, member marketing, or promotional campaigns
• Familiarity with CRM, marketing automation, or campaign management platforms
• Experience within retail, e-commerce, or consumer-focused environments