Acosta Group

Associate Manager (Digital Strategy)

Acosta Group  •  Grand Rapids, MI (Onsite)  •  20 hours ago
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Job Description

This position is #Hybrid, in the office 3 days a week.

You will support retail media execution and digital shelf analysis for client accounts, partnering with Digital Strategists, retail partners, and internal teams to ensure successful campaign delivery.

You must have strong organization, attention to detail, and the ability to manage multiple priorities in a collaborative environment.

  • Support the activation and execution of retailer-specific omnichannel marketing campaigns.
  • Coordinate campaign timelines, deliverables, approvals, and launch requirements to ensure seamless execution.
  • Recap monthly campaign activations and maintain campaign tracking documentation.
  • Collect and organize post-campaign reporting from retailers, media partners, and internal teams
  • Manage monthly campaign recaps for your assigned retailers
  • Develop creative assets in Canva for select retailers and campaigns.
  • Coordinate with clients and internal stakeholders to obtain creative deliverables for campaign activations.
  • Ensure all creative materials align with retailer specifications.
  • Manage creative deadlines and communicate asset requirements to stakeholders.
  • Conduct digital shelf assessments to identify opportunities for content improvement, compliance, and optimization opportunities.
  • Provide recommendations to improve product detail pages with images and copy against retailer standards and best practices.
  • Support additional retail media projects as assigned.

Education & Experience

  • High School Diploma or GED required; bachelor’s degree preferred.
  • 5+ years of experience in business, customer management, or a related field, with a strong retail omnichannel marketing.
  • Strong understanding of retail media networks.
  • Familiarity with grocery, CPG, or retail marketing environments.
  • Knowledge of digital shelf optimization and eCommerce content best practices
  • Learn quickly, adapt to change, and manage multiple projects.
  • Strong retail consumer marketing strategy development and execution experience

Physical Requirements

  • Travel as needed
  • Lift and carry up to 25 lbs
  • Visual and auditory capabilities required for effective communication and analysis

#DiscoverYourPath #RetailMedia #Marketing #DigitalStrategy

Acosta Group

About Acosta Group

Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey.

Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights.

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Le groupe Acosta Group rassemble une expertise reconnue, une connectivité inégalée et des connaissances fines pour accélérer la croissance des marques - partout où vous êtes commercialisé. Notre collectif des agences de vente au détail, de marketing et de restauration les plus fiables réinvente la façon dont les gens se connectent aux marques à chaque étape du parcours du consommateur.

Composé d'Acosta, d'ActionLink, de CORE Foodservice, de CROSSMARK, de Mosaic, de Premium Retail Services et de Product Connections, le groupe Acosta Group comprend et anticipe les besoins en constante évolution des consommateurs, stimulant ainsi les performances accélérées pour connecter le commerce de demain dès aujourd'hui. Le collectif offre des solutions holistiques, y compris des services de vente externalisée, des solutions omnicanales de vente au détail, des ventes assistées et de la formation, du marketing intégré, des solutions de vente pour la restauration et la cuisine, ainsi que les données et les connaissances les plus avancées, et l’expertise nécessaire pour extraire la valeur de tous ces outils.

Industry
Consulting & Advisory
Company Size
10,000+ employees
Headquarters
Jacksonville, Florida
Year Founded
Unknown
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