Timberland

Associate Manager, CRM & Digital Consumer Engagement (Timberland Japan)

Timberland  •  Tokyo, JP (Onsite)  •  9 days ago
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Job Description

We’re looking for a passionate and detail-oriented Digital Marketing & CRM Associate Manager to join our marketing team in Timberland Japan. This role supports the planning, execution, and optimization of our digital marketing and CRM activities to strengthen brand engagement, drive online traffic, and grow customer loyalty.

You’ll work in the brand marketing team, and collaborate with e-commerce, and retail teams to ensure a seamless consumer experience across digital touchpoints. You will be reporting into the Senior Brand Marketing Manager.

Key Responsibilities

1.Digital Marketing:

  • Support the execution of always-on and campaign-based digital marketing initiatives (eg. organic/paid social, display, search, and influencer).
  • Work across regions (especially APAC) to organize assets, launch dates, and timely deliveries to support local marketing initiatives.
  • Coordinate with local agencies and internal teams to develop creative assets and ensure timely delivery based on the marketing calendar.
  • Track and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager, Radarly).
  • Assist in maintaining and updating brand digital content and product launches in line with the brand marketing calendar.
  • Monitor digital trends and competitor activity to identify new opportunities.

2.CRM & Customer Engagement:

  • Develop and optimize CRM strategies for Timberland Japan, including member segmentation, lifecycle management, loyalty programs, and engagement campaigns.
  • Support CRM campaigns across email, and plan/ignite loyalty programs to drive retention and repeat purchase.
  • Lead member acquisition and conversion strategies to increase penetration and engagement.
  • Lead the development of the Timberland Community to foster deeper consumer engagement and strengthen brand affinity through meaningful interactions and shared values.
  • Assist in audience segmentation, targeting, and personalization efforts, monitoring and reporting on CRM performance metrics.
  • Analyze customer behavior, purchase data and CRM campaign performance (open rate, click rate, conversion, etc.) to create personalized communications and promotional campaigns.
  • Coordinate with retail, e-commerce and digital teams to align CRM initiatives aligned with broader brand goals, integrating customer journeys and enhancing overall experience.

3.Cross-Functional Support:

  • Work with the e-commerce and retail teams to align digital efforts with seasonal priorities.
  • Support digital reporting and budget tracking.
  • Participate in brainstorming sessions for brand storytelling and digital activations.

Requirements

  • Minimum 5 years of experience in digital marketing, CRM, and/or e-commerce (agency experience welcome) preferably in fashion or lifestyle brands.
  • Experience with CRM tools (Microsoft Dynamics is a plus) and analytics platforms (Google Analytics, Meta Ads Manager).
  • Strong analytical and communication skills, with the ability to lead cross-functional projects.
  • Fluent in both Japanese and English (business level or above), capable of handling cross-regional communications and reporting.
  • Strong understanding of digital channels, market trends and consumer/marketplace landscape in Japan.

R-20260512-0439

Timberland

About Timberland

Timberland has been making authentic boots, shoes, apparel and accessories since 1973. From our humble beginnings in Newmarket, New Hampshire, to a global company with locations in over 15 countries and a member of VF Corporation, a global leader in branded lifestyle apparel and footwear– Timberland is more than a brand: it’s an incredible place to work, encouraging employees to get out there and always be on the lookout for adventure at every turn. That’s why we offer employees 40 paid hours of service time every year, and tons of perks designed to get you outside doing the things you’re passionate about – from downhill skiing to yoga and everything in between.

We’re always looking for talented people to join our team, whether it be in our retail stores or at our headquarters in Stratham, New Hampshire, and we’re especially interested if the above sounds like the kind of environment you will thrive in. Learn more about our culture and our open positions by visiting http://www.timberland.com/careers.

VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Industry
Retail & Ecommerce
Company Size
1,001-5,000 employees
Headquarters
Stratham, NH
Year Founded
Unknown
Website
timberland.com
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