Job Description

Temporary Full Time

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We’re looking for an experienced and strategic Associate Manager, Content Marketing to join our team on a 12‑month contract. In this role, you’ll create clear, engaging and actionable content that helps workplace benefit and retirement plan members better understand their plans and confidently use them to support their health and wealth goals.

You’ll translate complex concepts into plain language, practical guidance and compelling stories that resonate with diverse audiences. Working closely with internal business partners, you’ll act as a trusted content expert, bringing forward strong recommendations and thoughtful execution.

What you will do

• Create content for a member education portfolio, including emails, newsletters, digital content, and presentation materials
• Translate complex benefit, retirement, and financial concepts into plain‑language, engaging communications
• Support lifecycle and journey‑based marketing by identifying opportunities to educate members while encouraging appropriate plan utilization
• Develop and refine email marketing and newsletter content to drive awareness, understanding, and engagement over time
• Use performance data, insights, and feedback to inform content strategy and recommendations – finding creative ways to gather meaningful data points when traditional metrics are limited
• Partner with internal stakeholders (marketing, product, legal, compliance, and business teams) to deliver accurate, effective content
• Apply insights from financial services trends, member needs and engagement data to inform content strategies
• Use AI tools to efficiently create, refine, and optimize copy while maintaining a strong brand voice
• Ensure all content aligns with brand standards, regulatory requirements and accessibility best practices

What you will bring

• Proven experience creating communications that make financial topics easy to understand
• Strong copywriting skills, with experience across email, newsletter, and digital channels
• Experience with lifecycle or journey‑based marketing, ideally within a regulated environment
• Ability to use data and insights to shape content strategy and demonstrate impact, including comfort experimenting with new ways to collect engagement signals
• Comfort working collaboratively with internal partners and confidently offering your expertise
• Awareness of trends and evolving best practices within the financial services industry
• Experience using AI enabled tools to speed up workflows and enhance content quality

Bonus points for

• Experience delivering educational content for members or customers
• Webinar or virtual learning experiences
• Knowledge of group benefit and retirement plans
• Financial designations/coursework or hands‑on, customer-facing industry experience

Education and experience

• Post‑secondary education in marketing, communications, journalism, finance, or a related field
• Minimum of 3 years experience in a marketing role

Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: Toronto, London, Winnipeg.

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The base salary for this position is between $68,400 - $113,900 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

What we offer

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member:

• Career Development Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day. 

• Financial Security: Company-matching pension plan, share ownership program and additional investment options.

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
• Emphasis on Community We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

Learn more about Canada Life

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact talentacquisitioncanada@canadalife.com All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted

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