Yum! Brands

Associate Manager, Consumer Insights

Yum! Brands  •  $99k - $105k/yr  •  Plano, TX (Onsite)  •  2 months ago
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Job Description

The Associate Manager, Consumer Insights will support the development of consumer learning plans and help deliver actionable recommendations that enable the brand strategy. This individual will collaborate with cross-functional teams in a fast-paced environment to optimize innovation and bring it to market. The ideal candidate is a strategic thinker with strong collaboration skills and a growth mindset.

Key Responsibilities:

  • Supports the development of consumer learning plans beginning at the innovation phase; able to distill business questions into actionable research recommendations.
  • Manages vendor relationships and partners with external suppliers to deliver consumer insights and growth recommendations.
  • Supports competitive and market intel work by leveraging syndicated data sources such as Circana, IRI, Nielsen, etc. as needed.
  • Leverages syndicated data, DIY research platforms, and qualitative & quantitative methodologies to right-size learning plans according to business needs.
  • Creates clear and compelling presentations that bring insights and innovation selling stories to life; presents to multi-functional partners, franchise organizations, and leadership teams.

Required Qualifications:

  • Bachelor’s Degree with 3+ years of consumer insights experience, ideally in CPG or QSR.
  • Familiarity with DIY research tools (e.g., Qualtrics, Zappi, Suzy).
  • Solid understanding of research principles, questionnaire design, and basic analytical skills.
  • Ability to synthesize syndicated and primary research into clear, fact-based stories.
  • Strong interpersonal and collaboration skills within a matrixed organization.
  • Process-oriented with the ability to manage multiple projects in a fast-paced environment.
  • Detail-oriented, self-motivated, and able to take initiative with minimal supervision.
  • Demonstrates Pizza Hut’s culture values and builds strong, inclusive working relationships.

Preferred Qualifications:

  • Proficient in leveraging Circana and analyzing syndicated data.
  • Familiarity with competitive or category analysis techniques.
  • Experience crafting executive-ready presentations and translating complex data into narratives.
  • Curiosity, creativity, and a demonstrated passion for consumer behavior.
  • Based in or willing to relocate to the DFW area.

Salary Range: $99,200 to $105,030 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Yum! Brands

About Yum! Brands

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more.

What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.

Industry
Food & Beverage
Company Size
5,001-10,000 employees
Headquarters
Louisville, KY
Year Founded
Unknown
Website
yum.com
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