Everyday digital communication and smart technology use generates a staggering volume of data that can be used by communication industries and government agencies to predict future activities, describe consumer practices, and develop new ways to engage people.
In this course, students will examine data analytics across a range of settings; from marketing and business through government services to the creative industries. Students will investigate social and cultural influences on attitudes, perceptions and behaviour.
Students will also examine how data analytics can be used to inform strategic communication, media planning and ethical decisions, as well as understand the limitations of data. As part of this course, students will undertake learning activities/assessment to engage and connect them with industry relevant to their current studies.
Job Requirements
A Ph.D or Master's Degree in a Communications-related discipline from a reputable university.
At least 2 years of relevant teaching experience at the tertiary level is preferred.
5 years of relevant work experience will be an added advantage.
Applicant must be able to teach day-time classes.
We regret that only shortlisted candidates will be notified.
