A core part of public relations practice involves working with the media, journalists, bloggers and influencers in a changing media landscape. In this course, students will investigate and create a diverse range of media content exploring their different forms, purposes, attributes and challenges.
Students will develop the knowledge and skills to target their message to the appropriate audience, write content for a range of traditional and alternative media outlets and measure their effectiveness. Students will also develop techniques and strategies for creating and maintaining relationships with media practitioners and organisations.
As part of this course, students will undertake learning activities/assessment to engage and connect them with industry relevant to their current studies.
Job Requirements
A Ph.D or Master's Degree in a Communications-related discipline from a reputable university.
At least 2 years of relevant teaching experience at the tertiary level is preferred.
5 years of relevant work experience will be an added advantage.
Applicant must be able to teach day-time classes.
We regret that only shortlisted candidates will be notified.
