Job Description
About the team
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
We’re looking for a sharp, execution-driven Creator Growth Manager to support TikTok LIVE’s gaming creator ecosystem. In this role, you’ll help plan and execute creator growth programs, track performance, and collaborate across content, product, and BD teams to drive measurable creator impact. You will report directly to the Creator Growth Team Lead and focus on delivering initiatives that scale growth across key creator segments.
This is a great fit for someone who excels at turning strategy into action, thrives in fast-paced environments, and has a deep understanding of the creator economy in gaming vertical.
Responsibilities:
Creator Segmentation & Support Execution
- Apply and refine a tier-based segmentation model for creators by content type and growth stage.
- Deliver appropriate growth tactics per tier (e.g., 1:1 guidance, group sessions, self-serve resources).
Growth Program Delivery
- Responsible for end-to-end execution of creator growth programs that cover cohort selection, onboarding, milestone tracking, and performance analysis.
- Operationalize creator sprints, rewards systems, and incentive campaigns aligned to tier-based goals.
Performance Analysis & Reporting
- Collaborate with content and data teams to surface insights on creator performance, identify blockers, and highlight growth opportunities.
- Translate performance trends into actionable recommendations that inform program strategy and execution.
Creator Education & Enablement
- Co-develop toolkits, guides, and training materials that help creators improve content output and monetization.
- Ensure content is clear, modular, and scalable to reduce the need for manual support.
Feature Adoption Execution
- Assist in driving adoption of key TikTok LIVE features among creators.
- Track usage, gather creator feedback, and help optimize rollouts with the Product and Ops teams.
Publisher Activation Support
- Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy.
- Support creator participation by monitoring performance, growth impact, and campaign execution quality.
- Help surface key learnings to inform future co-branded initiatives and activation models.
Trend Monitoring & Program Iteration
- Monitor creator behavior, platform trends, and competitive benchmarks.
- Contribute ideas and insights to improve growth playbooks and campaign strategy.
