Job Description

About Us

Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork.

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

The Revenue Office/Girl Scout Merchandise leads merchandising, licensing, product sales, and other revenue streams, which in turn fund both Girl Scouts of the USA programming and administration and local council revenue. The teams at this division include e-commerce, operations, retail, licensing, and the famous Girl Scout Cookie Program and work closely with all the other communities to bring products to market for our Girl Scouts and the general public.

This is hybrid position with 1-2 days per week in the NYC office.

#LI-hybrid

You Will

Girl Scout Merchandise (GSM) is seeking a highly motivated Ecommerce Associate to support the continued evolution of girlscoutshop.com, including a multi-phase platform transformation designed to modernize the digital experience and enable long-term omnichannel growth.

This role is critical in supporting day-to-day ecommerce execution, change management, and training enablement for both internal teams and council partners as the platform becomes more sophisticated. The Ecommerce Associate will help ensure operational excellence across a growing set of responsibilities, including managing content and merchandising across multiple user experiences (consumer and wholesale), supporting performance reporting, and maintaining a high-quality onsite experience.

The ideal candidate is detail-oriented, hands-on, and comfortable operating in a fast-paced, resource-constrained environment, with a strong interest in ecommerce, digital merchandising, and customer experience.

This role is a unique opportunity to support a major digital transformation while gaining hands-on experience across ecommerce operations, customer experience, and omnichannel strategy. Success in this role requires a balance of executional excellence, curiosity, and a willingness to roll up your sleeves to support a growing and evolving ecommerce business.

Essential Responsibilities

Platform Transformation and Change Management

• Lead structured user testing and business QA by defining test strategies (in partnership with Technology/Product), developing user stories and test scripts, validating key end-user journeys, and supporting production release validation to ensure a high-performing, seamless experience
• Liaise with Technology/Product teams, ensuring business needs are clearly translated into requirements, and that releases meet merchandising, ecommerce, and user experience expectations.
• Coordinate UAT and pilot programs with Technology/Product, including engaging internal stakeholders and council partners in structured testing groups to gather actionable feedback ahead of releases.
• Support the ongoing ecommerce replatform by assisting with content updates, site QA, and rollout coordination
• Triage site issues and support tickets, partnering with Technology to coordinate escalation, track recurring issues, and ensure resolution through QA validation and post-release monitoring
• Contribute to change management efforts, including documenting future-state processes, defining workflows, and driving adoption of new tools and capabilities across internal teams and council partners.
• Develop and deliver training materials and resources for internal teams and council partners
• Serve as a key support partner to the Ecommerce Manager, enabling focus on strategic optimization and roadmap execution

Council and Partner Enablement

• Support council users in navigating and utilizing the new platform, particularly for B2B/wholesale functionality
• Lead communication, troubleshooting, and ongoing training for council partners
• Drive alignment between ecommerce, merchandising, and council needs by translating council feedback into actionable improvements to the site experience, assortment, and workflows

Ecommerce Operations and Merchandising

• Execute weekly onsite promotions, including setup, QA, and ongoing optimization
• Maintain working knowledge of core site merchandising functions—including homepage updates, campaign and seasonal landing page creation, and onsite merchandising execution—to provide backup operational support as needed.

Performance Reporting & Optimization

• Analyze site performance using GA4, SiteImprove, and other analytics tools, translating data into actionable insights tied to KPIs such as conversion, AOV, engagement, merchandising effectiveness, and revenue.=
• Own measurement and reporting of site optimizations and enhancements, ensuring changes are tracked, evaluated against defined success metrics, and incorporated into ongoing KPI reporting and performance visibility.
• Monitor overall site health, user experience, and functionality while proactively identifying and prioritizing data-driven opportunities to improve conversion, engagement, and onsite performance.

Cross-Functional Collaboration

• Partner with Merchandise, Marketing, Technology, and Analytics teams to support campaign execution and site updates
• Contribute to promotional calendar planning and execution
• Help ensure alignment across multiple user experiences (B2C and B2B)

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or activities required of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Required Competencies

• Strong attention to detail and ability to execute with accuracy in a fast-paced environment
• Hands-on, proactive mindset with willingness to take ownership of executional work
• Strong organizational and project management skills
• Analytical mindset with comfort working with data and reporting tools
• Excellent communication skills and ability to collaborate across teams
• Adaptability and comfort working through ambiguity and evolving priorities
• Customer-first orientation with focus on improving user experience

Required Technical Skills

• Proficiency in Microsoft Excel and PowerPoint (or equivalent tools)
• Hands-on experience with ecommerce platforms, CMS tools, and analytics platforms (e.g., GA4) with ability to track and measure performance against KPIs
• Familiarity with site health and optimization tools (e.g., Siteimprove or similar)
• Experience leading or executing user testing, QA validation, and performance measurement for site enhancements
• Basic understanding of HTML/CSS (preferred) and experience working with digital content, merchandising systems, or website management tools

You Need

• Bachelor’s degree (BA, BS, BBA, etc.) from four-year college or university or equivalent
• 3+ years' of experience in a corporate environment
• Understanding of ecommerce operations, including onsite merchandising, promotions, content management, and business-led QA and user testing practices
• Strong knowledge of digital customer experience and conversion drivers, including how merchandising, content, navigation, and UX impact KPIs (e.g., conversion, AOV, engagement)
• Experience leading or supporting ecommerce platform enhancements or replatforming efforts, including defining user stories, UAT, business validation, and change management/adoption
• Working knowledge of B2C and B2B/wholesale ecommerce models, including differences in user needs, merchandising strategies, and operational workflows
• Ability to translate business needs into clear requirements, testing scenarios, and optimization opportunities
• Experience supporting website content, merchandising, or campaign execution preferred

SALARY RANGE: $66,000 - $80,000

This represents the present low and high end of the pay range for this position. This pay range is only applicable to NYC Metro-based employees, on a hybrid schedule. Actual pay will vary based on various factors, including but not limited to experience.

What We Offer:

Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes:

Paid Time Off: 

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits:

• Medical and Behavioral Health Coverage

• Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
• Both plans include GSUSA partial subsidy of premium costs
• Dental and vision coverage

• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
• Company-paid life insurance
• Flexible work arrangements
• 12 weeks of paid parental leave
• 401(K) with company match
• Short- and Long-Term Disability for salary continuation
• Health and Wellness Classes and Activities throughout the year

WORK ENVIRONMENT: This job operates in a professional office environment.

POSITION TYPE / EXPECTED HOURS OF WORK: This is a full-time, hybrid position with 1-2 days on site required. GSUSA is based in New York City. Days of work are Monday through Friday. Occasional evenings and weekends work may be required as job duties demand.

AAP/EEO Statement: GSUSA is an equal employment opportunity employe