Texas A&M University System

Associate Director, Web & Digital Strategy

Texas A&M University System  •  $100k/yr  •  Prairie View, TX (Onsite)  •  3 hours ago
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Job Description

Job Title

Associate Director, Web & Digital Strategy

Agency

Prairie View A&M University

Department

Marketing

Proposed Minimum Salary

Commensurate

Job Location

Prairie View, Texas

Job Type

Staff

Important Immigration information:

A Presidential proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025.Please be advised that TexasA&M University will NOT pay this fee. Therefore, if you need immigration sponsorship for your employment, we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Texas A&M University subject to this fee.

In addition, on January 27, 2026, Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce Commission.Accordingly, if you will now or in the future require sponsorship for employment visastatusthis moratorium may affect our ability to employ you should you be selected as the final candidate

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Under the direction of the Executive Director of Marketing and Communications, the Associate Director of Web & Digital Strategy provides strategic leadership and hands-on management of Prairie View A&M University's web ecosystem. This position is responsible for developing and implementing a comprehensive web governance framework, establishing standards and best practices for website management, and creating a long-term roadmap for the university's digital presence. The Associate Director oversees website architecture, user experience, accessibility, security, performance optimization, and platform administration while serving as the university's subject matter expert for web technologies. As a working manager, this position actively participates in website development, troubleshooting, WordPress administration, plugin management, system integrations, and technical problem resolution. The role supervises web and information design staff and collaborates with campus stakeholders to ensure the university's websites support institutional goals, enhance user engagement, maintain compliance, and deliver a consistent, high-quality digital experience. This position promotes sustainable governance processes, accessibility compliance, and continuous improvement across the university's digital ecosystem.

The salary is determined in accordance with the University’s compensation structure and will be commensurate with the candidates’ education and experience, within the assigned salary range for this position.

Responsibilities:

Web Strategy, Governance and Leadership

  • Develop and implement a university-wide web governance framework, including policies, standards, workflows, and content management procedures.
  • Create and maintain a multi-year strategic roadmap for website enhancements, redesigns, platform modernization, and emerging technologies.
  • Establish and enforce best practices for web usability, accessibility, information architecture, content structure, and site management.
  • Partner with university leadership to align web initiatives with institutional priorities, enrollment goals, reputation management, and business objectives.
  • Lead assessment efforts and develop KPIs to measure website effectiveness, engagement, usability, and conversion.

Website Administration and Technical Operations

  • Serve as the lead administrator for the university's WordPress environment.
  • Manage plugins, themes, integrations, hosting environments, updates, security patches, and system configurations.
  • Troubleshoot complex website issues related to functionality, performance, security, accessibility, and integrations.
  • Monitor website performance and implement improvements to reliability, speed, search visibility, and user experience.
  • Coordinate with Information Technology on infrastructure, security, authentication, hosting, and enterprise system integrations.
  • Develop and maintain technical documentation, standards, procedures, and disaster recovery recommendations.

User Experience, Design, and Accessibility

  • Provide strategic leadership for website design, navigation, information architecture, and user experience.
  • Ensure websites meet accessibility standards and support institutional compliance initiatives.
  • Recommend improvements to navigation structures, content organization, mobile responsiveness, and user journeys.
  • Collaborate with content creators, designers, and stakeholders to improve user engagement and digital experiences.

Team Leadership and Project Management

  • Supervise the Web Services team.
  • Establish team priorities, manage workloads, and provide coaching and professional development.
  • Lead major website redesigns, migrations, and platform improvement projects.
  • Manage vendor relationships, consultants, and external web development resources when needed.

Consultation and Campus Support

  • Serve as a consultant to colleges, schools, departments, and administrative units on web-related initiatives.
  • Provide training, guidance, and support to distributed content contributors and site owners.
  • Foster a culture of digital excellence, accessibility, and continuous improvement across campus.
  • Performs other duties as assigned.

Required Education and Experience:

  • Bachelor’s degree in Information Technology, Computer Science, Web Development, Digital Media, Human-Computer Interaction, Information Systems, or a closely related field.
  • Seven years of of progressively responsible experience in web management, web services, website administration, or digital platform management.
  • Demonstrated experience administering enterprise WordPress environments.
  • Experience developing and implementing web governance policies, standards, and workflows.
  • Experience managing website security, plugin administration, platform updates, and technical troubleshooting.
  • Experience leading website redesigns, migrations, or large-scale web improvement initiatives.
  • Experience supervising professional staff and managing complex projects involving multiple stakeholders.

Required Knowledge, Skills, and Abilities:

  • Knowledge of user experience (UX), information architecture, responsive design principles, and accessibility standards.
  • Knowledge of enterprise WordPress administration, web governance principles, website security, and digital platform management.
  • Skill in managing website security, platform maintenance, plugin administration, and technical troubleshooting.
  • Skill in leading website redesigns, migrations, and continuous web improvement initiatives.
  • Skill in supervising staff and managing multiple projects involving stakeholders.
  • Ability to develop and implement web governance policies, standards, and workflows.
  • Ability to analyze technical issues, recommend effective solutions, and communicate with technical and non-technical stakeholders.
  • Ability to manage competing priorities while ensuring website security, accessibility, and compliance with organizational standards.

Preferred Qualifications:

  • Master's degree in a related field.
  • Experience working within higher education or other large, organizations.
  • Experience with Google Analytics, Siteimprove, SEO, web accessibility auditing tools, and content strategy.
  • Knowledge of HTML, CSS, JavaScript, APIs, and enterprise web integrations.
  • Experience managing web accessibility programs and compliance initiatives.
  • Relevant industry certifications in UX, project management, web development, accessibility, or cybersecurity.

Job Posting Close Date:

  • 08/07/2026

Required Attachments:

Please attach all required documents listed below in the attachment box labeled as either “Resume/CV or Resume/Cover Letter” on the application. Multiple attachments may be included in the “Resume/CV” or Resume/Cover Letter” attachment box.  Anyadditionalattachments provided outside of the required documents listed below are considered optional.

  • Resume or Curriculum Vitae

  • Cover Letter

Application Submission Guidelines:

All applicantsare required toapply via our Career Site on or before the closing dateindicatedon the job posting. Applicant inquiries received via email and websites such as Indeed,HigherEdJobs, etc. will not be considered unless the individual has applied to the available position viathe PVAMU Careersite.

The required documents listed in the above "Required Attachments" section must be attached to the application prior to the job closing dateindicatedto ensure full consideration for the applicationsubmitted Please contact the Office of Human Resource on or before the closing dateindicatedabove at 936-261-1730 or jobs@pvamu.edu should you needassistancewith the online application process.

Background Check Requirements:

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.

Texas A&M University System

About Texas A&M University System

The Texas A&M University System is one of the largest and most impactful higher education systems in the country, with an annual budget of $7.3 billion. Its statewide network includes 12 universities, a comprehensive health science center, eight state agencies, Texas A&M–Fort Worth and the Texas A&M–RELLIS. The System serves nearly 170,000 students and reaches millions more through service, research and outreach programs each year. With nearly $1.6 billion in annual research expenditures, the System fuels innovation, supports communities and drives Texas’ economy forward.

Industry
Education & Training
Company Size
501-1,000 employees
Headquarters
College Station, TX
Year Founded
1876
Website
tamus.edu
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