Horizon Media

Associate Director, Programmatic

Horizon Media  •  $115k - $135k/yr  •  New York City, NY (Hybrid)  •  1 month ago
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Job Description

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus.

Therole Associate Director, Programmaticseeks aknowledgeable programmatic practitioner whoiscapable of managingmultiple stakeholders, both internal and external, in organizing a unified alignmentfor the most impactful ways to deliver media programmaticallyThis person must also be incredibly versed in platform specificsin ordertofunction as the last set of eyesapprovingthe accuracy and set up designof inplatformarchitecture in relation to the media plan structureStrategic thinking ability isa mustas the role also takes a leadership position around custom algorithm implementation for clients under management, as well as a thoughtful and intentional inventory and supply path approach

Main Duties and Responsibilities

60% Account Management

  • The main POC Serveas the main day-to-day point of contact & escalation point for internal partnersand external contacts as relates to deliveringexcellence with speed,expertiseand helpfulnessEnsuresplans are conducive to client goals.

  • Final approver ReviewsDSP setup as the last reviewer in the QA process, providing all systemsgoapproval for launch and tracking in-campaign changes with an equally hawkish eye

  • Money management Responsiblefor coordinating the makegood coverage response in instances of mishapsUsesstrong ecosystem relationships and understanding of buy mechanics to first explore creative solutions with existing partners and platforms

  • Custom thinker Evaluateseach plan with a fresh perspective on a custom algorithm strategy and application that can make a difference, as well as how a bespoke inventory and supply approach can deliver efficiencies in costs andperformanceStrive for innovationand1stto market opportunitiesfor your clients.

  • Eagle eye Seeacross the entire process toidentifyspots to step in and mitigate riskEnsure a positive working relationship with your team and DAT, BST, analytics, and client.

40% Learning & Development

  • Internal health checkLeadowner of adoption of internal products and solutions forour meta dsp, incentives tracker,marketplace solutions, updated initiatives requiring rollout, as well as cross-discipline coordination for united broader product and solution support

  • Grower of peopleEstablishesa framework for skill development and knowledge growth that can be used to track the maturation and readiness of junior team members for more responsibility and opportunityEnsure growth & development of team

Additional Responsibilities

  • Help engineer processes to improve operation workflow, as needed

  • Institutionalize best practices for bidding, budget management,adoperations, and reporting

  • Socialize and documentprogrammatic teamlearnings from optimization

  • Develop and publish POVs to inform clients and agency personnel about changes in programmatic marketplaces and technology

  • Foresee and plan for new workflows, processes, and capabilitiesrequiredto meet the needs of new and futureprogrammaticclients andensureteamadheres to processes and established ways of working

Knowledge and Skills Required

  • Able to develop, implement, and improve business processes

  • Proven ability to thrive in highly collaborative work environments

  • A team-oriented manager with strong delegation and organization skills

  • Solutions-oriented problem solver

  • Self-starter, takes initiative

  • Strong communicator andpresenterBe ableto craft a storyto key stakeholders and management.

  • Able to actively seek out and implement feedback

  • Desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment

  • Business matureindividualwho exudes professionalism and respect, will lead by example

  • Committed to the success oftheteam

  • Strong leader, eager to grow and develop team members

  • Supporter of and advocate for diversity, equity, and inclusionAdvanced ability in Microsoft Excel expected.

  • Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time

Preferred Skills & Experience

  • 5+ yearspreviousin-platform programmaticexperience

  • Expert level understanding of programmatic buying and planning

  • Experience managinga team

  • Effective communication and presentation skills

  • Familiarity with multiple DSPs

  • Proficient in Excel and PowerPoint

  • Supervisory Responsibilities

  • Management responsibility for team structure aligned to account portfolio

  • Certificates, Licenses, and Registrations

  • Nonerequired

  • Physical Activity and Work Environment

  • Nonerequired

  • The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

#LI-JC2

#LI-HYBRID

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$115,000.00 - $135,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach.We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Horizon Media

About Horizon Media

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING

At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:

www.horizonmedia.com or www.horizonmedia.com/careers.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
New York, New York
Year Founded
1989
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