Job Description

About Zeta Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015.
Our flagship processing platform - Zeta Tachyon - is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 15M+ cards have been issued on our platform globally.
Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.
Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US, EMEA, and Asia We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021. Learn more @ www.zeta.tech, careers.zeta.tech, Linkedin, Twitter
About the Role
As an Associate Director - Product, you will report into our Vice President, and lead a team of Growth focused Product Managers, Designers and Analysts working alongside rockstar engineers, leveraging data-driven strategies, experimental marketing initiatives, and scalable growth solutions to accelerate Acquisition, Revenue, Engagement and Retention for consumer-focused deposit and lending products.

Responsibilities

• Strategy - Determine the highest-priority KPIs that we can and should improve

• Measurement - Leverage Product Analytics Platforms (Mixpanel, Amplitude etc) and Data Analytics Platforms (Metabase, Superset) for measuring KPIs, Output metrics and Input metrics across Acquisition, Activation, Revenue, Retention, Engagement

• Analysis - Conduct in-depth user segmentation and behavioral analysis to uncover actionable insights for acquiring, retaining, and monetizing users

• Ideation - Come up creative ideas representing highest impact, lowest effort experiments that will meaningfully improve these KPIs

• Rapid Experimentation - Work with the team to Design, launch, and iterate on growth experiments, including A/B tests, multi-variant testing, and rapid prototyping of new product features. Implement advanced analytics and attribution models to measure the ROI of growth activities and refine strategies.

• UX and Copy - Drive the creation of delightful, intuitive and engaging user interfaces and copy to ensure maximum engagement and funnel conversion

• Business Development - Lead partnership initiatives with relevant BD partners to foster growth

• Leadership - Lead and mentor a team of product managers, designers, data analysts, and program managers. Optimize team efficiency and output

Skills

• In depth understanding and knowledge of Statistics, Analytics, Business Intelligence, SQL, Product Analytics platforms

• Ability to interpret complex data sets and derive actionable insights

• Expertise in growth hacking methodologies, frameworks, and tools, with a proven track record of delivering measurable growth outcomes.

• Deep understanding of consumer behavior, segmentation, and customer journeys.

• Experience designing and conducting A/B tests, multivariate tests, and other experimental approaches.

• In depth understanding and knowledge of technology platforms and their capabilities for IOS, Android and Web development

• Keen eye for design and aesthetics

• Excellent UX and copywriting skills

• Excellent written and verbal communication skills

• Experience in conducting user research

• Meticulous in program management processes

Experience and Qualifications

• 8 to 14 years in Growth Hacking / Growth Marketing on a consumer product, with at least 1 –3 years in a leadership capacity, preferably at a fintech

• Software engineering/technical background

Equal Opportunity
Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success