At Sobi, we believe diversity drives innovation and inclusion creates stronger teams. We are committed to building a workplace where everyone feels valued and empowered to contribute.
If this role excites you but you’re unsure if you meet every requirement, we encourage you to apply. Your unique perspective and experiences could be exactly what we need. We look forward to hearing from you!
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.
Our mission and culture at Sobi get us excited to come to work every day, but here are a few more reasons to join our team:
The Associate Director, Omnichannel Brand Partner is a critical leadership role within the Customer Experience and Omnichannel team at Sobi North America, serving as the strategic hub balancing priorities between the enterprise Omnichannel/CX function and the brand marketing teams. This individual will collaborate closely with marketing, agency partners, analytics, and a broad range of other stakeholders to support the design and delivery of digital and omnichannel experiences, digital media, and digital analytics, including dedicated support for two upcoming Immunology launch brands. This role is accountable for translating customer and business insights into clear omnichannel strategies, prioritized roadmaps, executable plans, and measurable outcomes. The team member will have the opportunity to influence omnichannel activity aligned with the broader vision of enhancing customer experience (CX) across patients, caregivers, and HCPs, bringing deep knowledge of the customer journey and a sharp eye for identifying the moments that matter most. The Omnichannel Brand Partner will also be tasked with translating enterprise initiatives, such as modular content, into strategies that brand marketing teams can act on, helping to identify, define, and implement capabilities to support the broader enterprise omnichannel vision.
Key Responsibilities
Including, but not limited to the following:
Partner closely with marketing and cross-functional teams to drive omnichannel and customer experience programs that generate value for the brands and key stakeholders
Serve as the strategic hub connecting the enterprise Omnichannel/CX team and brand marketing teams, balancing enterprise priorities with brand-specific needs and operating with a high degree of autonomy to lead cross-functional omnichannel initiatives
Lead agency management and coordination, including relationship, scope, budget, and performance
Partner with marketing teams to understand their business and act as a strategic advisor for all omnichannel and digital efforts – including SEO/SEM, Social, Websites, Email, Display, etc.
Develop and maintain omnichannel strategy roadmaps.
Collaborate with the Digital Analytics team to translate customer and performance data into actionable insights, recommendations, and measurable outcomes; ensure recommendations are implemented, tracked, and evaluated.
Apply deep knowledge of the end-to-end customer journey to identify and prioritize the moments that matter most for patients, caregivers, and HCPs, translating those insights into targeted omnichannel strategies
Translate enterprise-level initiatives (e.g., modular content) into clear, actionable strategies for brand marketing teams, driving adoption, and consistency across brands
Work autonomously, take ownership, and drive cross-functional initiatives with minimal oversight
Ability to be a strategic business partner and trusted hub between omnichannel/CX and brand marketing teams, having impact above and across the organization
The ability to thrive in situations of ambiguity and provide a clear path forward toward solutions
Excellent interpersonal, oral and written communication skills, confident executive presence, and ability to communicate with Senior Leaders
Excellent diplomacy and facilitation skills; ability to influence without authority
Adaptive and motivated to build and lead while "rolling up their sleeves" to get it done
Passionate about omnichannel and CX- data, technology and marketing strategy
Strong customer-oriented mindset and demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership
Required Qualifications & Experience
Education:
Experience:
Minimum of 8 years multi/omnichannel pharma marketing experience with an emphasis on digital engagement strategy that optimizes overall customer experience to drive business results
Preferred Qualifications
Work experience in commercial matrix organization
Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities, as well as medical/science engagements
Experience working with third party vendors for analytics and reporting
Agency partnership experience, including relationship, project budget, and contract management
Strong experience utilizing modern business intelligence tools (e.g., Tableau)
Experience with Veeva toolset and Salesforce Marketing Cloud highly desirable
Compensation and Total Rewards at Sobi
At Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards.
Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as:
The base salary range for this role is $150,000 -190,000. Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.
All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.
Why Join Us?
We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.
We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.
Sobi Culture
At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.
As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.
An Equal Opportunity Employer
Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to irina.conc@sobi.com
Sobi is a global biopharma company unlocking the potential of breakthrough innovations, transforming everyday life for people living with rare diseases.
We are dedicated to capturing the scientific opportunities of our time. With our early roots in Sweden, we started as pioneers in haemophilia. Today we are an innovative leader within rare diseases with a global reach. Together we are bringing brilliant ideas to life.
Sobi has approximately 1,900 employees across Europe, North America, the Middle East, Asia and Australia. In 2024, revenue amounted to SEK 26 billion. Sobi’s share (STO:SOBI) is listed on Nasdaq Stockholm. More about Sobi at sobi.com and LinkedIn.
