Job Description

MASS MoCA seeks an Associate Director of Marketing with a desire to work in a dynamic, mission-driven, museum environment. As the museum advances its 2024–2030 Strategic Plan and builds momentum around audience growth, storytelling, and brand positioning, this role will play a key role in shaping and executing marketing strategies that support institutional priorities.

The position reports to the Chief Communications Officer (CCO) and engages with key stakeholders throughout the museum (curators, creative producers in performing arts and public programs, members of advancement team, etc.) to assess needs, audiences and project timelines, and develops marketing campaign objectives, audience development goals, and branded marketing materials across channels.

The position is an action-oriented self-starter and strategic thinker who develops, oversees, and implements marketing campaigns and corresponding content to include digital, social, print, and email. The successful candidate is a strong manager who has a passion for arts and cultural institutions, enjoys being part of a close-knit team that works collaboratively across departments, and thrives in a nimble, fast-paced, deadline-driven environment.

Duties and Responsibilities:

• Devise, develop and implement seasonal and annual marketing and media plans in collaboration with the CCO that elevate MASS MoCA and its programming (performing arts, visual arts, public programs, retail stores and special events) and support audience benchmark goals for local, regional, national and international visitors.
• Secure media partnerships and negotiate media buys based on priority audience segments and reach. Write and oversee the design and placement of marketing materials and all advertising for print, radio, out-of-home, social and digital. Responsible for processes, budget and deliverables.
• Oversee content strategy and tone in alignment with brand and editorial guidelines for the museum website and social media; and develop and implement plans for editorial direction. Direct staff to edit and post content across marketing platforms with particular attention to programs, exhibitions, and announcements.
• Develop and steward strong relationships with local, regional, and national paid media outlets for both regional and tourism audiences. Remain ahead of the curve on key changes in communication effectiveness, trends, and the dynamic media/advertising environment including social media and digital platforms.
• In support of the CCO, contribute to the alignment of all external communications and brand narrative.
• Develop, manage and share marketing campaign reporting against goals and ROI including Google Analytics, social media analytics, and other available data.
• Recommend and manage the marketing budget to inform annual departmental budgeting and planning for approval by the CCO
• Support contributed revenue goals by promoting membership programs and philanthropic campaigns in collateral, email and digital/social media
• This is a supervisory role and manages the Sr. Manager of Marketing Operations. The role supervises their day-to-day duties, and manages their employment, including hiring, terminations, performance management, scheduling, and mentoring
• Serve on inter-departmental task forces including wayfinding, visitor surveys, and others as needed.
• Build and maintain relationships with peer cultural organizations and community leaders, to promote connectivity and outreach (and keen situational awareness).
• This job description is intended to describe the general nature of the role and the work being performed. It is not an exhaustive list of all responsibilities. The Associate Director of Marketing may be required to perform duties outside of their normal responsibilities, as needed.

Requirements

Requirements and Qualifications:

• Bachelor's degree or equivalent experience, preferred
• 7-10 years of relevant professional experience (experience with cultural institutions preferred)
• Minimum of 3 years managerial experience, preferred
• Excellent written and verbal communication skills (selected candidates will be asked to submit a writing sample)
• Working knowledge of and experience using CRMs (Tessitura ideal)
• A commitment to producing exceptional work with strong attention to detail and proofreading skills
• Proven experience managing websites and analytics technologies to engage a diverse audience
• Proven strength in time and project management, including the ability to set goals, prioritize and use collaboration tools
• Must have gravitas to work under tight pressure of multiple deadlines, in a fast-paced and changing environment, while remaining calm and at ease with media partners and colleagues.
• This position is based on site at MASS MoCA’s North Adams campus; regular in-person attendance is required

Compensation and Benefits:

• This is an exempt position.
• In accordance with Massachusetts Wage Transparency Act, we are disclosing a good-faith salary range for this position: $85,000–$95,000 per? year. This reflects our reasonable expectation at the time of posting. Final compensation will be influenced by factors such as experience, education, licensure, and qualifications, and this range is not a guarantee for any individual employee.
• This position may offer relocation assistance
• Medical insurance
• Dental insurance
• Life insurance
• Long term disability insurance
• Flexible Spending Account (FSA)
• Dependent Care Account (DCA)
• Medical deductible reimbursement
• 401(k) retirement plan
• Roth 401(k) option
• Paid Time Off (PTO)
• Sick Time
• Emergency Assistance Fund (LemonAid)
• Retirement planning support
• Professional development reimbursement
• Educational leave
• Reciprocal Organization of Associated Museums (ROAM)
• Employee Assistance Program (EAP)
• Student loan repayment assistance
• Discounts at Gift Shop and R&D Store
• Staff appreciation social events year-round

Application Process: Interested candidates should apply online with a resume and cover letter The application also includes a few brief questions to help us better understand your experience and interest in the role. Incomplete applications—including those missing the requested documents—may not be fully considered.

About MASS MoCA:

MASS MoCA is a vibrant non-collecting art museum with approximately 300,000 square feet of exhibition space dedicated to visual art and projects by contemporary artists. Formerly a 19th century factory, these exhibition spaces are unconventional, vast, soaring galleries spanning multiple buildings. Half of that space is dedicated to rotating 10–16 month exhibitions of which we present 4 to 6 large-scale exhibitions per year, along with smaller projects and commissions. The additional space is dedicated to long-term exhibitions in conjunction with artists, estates, and collections that run from 10 months to 25 years. MASS MoCA frequently works directly with artists on the fabrication of new commissions and large-scale site-specific installations.

MASS MoCA was founded in 1999, not only as a contemporary art museum and performing arts venue, but also as a creative campus with a regional, national and global impact. MASS MoCA is one of the world's liveliest centers for making and enjoying today's most evocative art. With vast galleries and a stunning collection of indoor and outdoor performing arts venues, MASS MoCA is able to embrace all forms of art: music, sculpture, dance, film, painting, photography, theater, and new, boundary-crossing works of art that defy easy classification. From its beginnings as the major textile mill Arnold Print Works in the mid-19th century, to its days as the Sprague Electric Company in the mid-20th century, to its current iteration as a globally renowned contemporary art museum and fabrication center, the 24-acre MASS MoCA campus has a rich history of serving as the economic engine of the city of North Adams and the surrounding region.