The Associate Director, Activationis responsible forleading and developing a high-performing buying teamincludingthe strategic execution, negotiation, optimization, and stewardship of media campaigns across broadcastand audio channels.

Working closely with theSr.Director, Media Investment & Activation, this role partners with Business Strategy teams to deliver effective client solutions, drive operational excellence, and ensure campaigns are executed with precision and accountability.

Main Duties and Responsibilities

• Responsible for leading the buying team in all aspects of campaign stewardship: packaging, negotiation,maintenanceand reporting

• React quickly to campaign results/revisions and oversee the implementation of optimizations whenrequired

• Ensure teams’ strict adherence toestablishedactivation and budgetary goals

• Train, direct and mentor buying staff on an ongoing basis

• Collaborate with Business Strategy Team counterparts to provide insight on tactical execution

• Maintain knowledge and understanding of the marketplace landscape, industry trends, andnew technologiesthataffectthe buying discipline

• Establish andmaintainexceptional business relationships with internal teams, vendor partners

• Participate in new business pitchesby providingrelevant informationasrequired

Overseeing

• Oversee media buys forbroadcast andaudio, ensuring highquality ofbuys are placed for all clients.

• Connect regularly with the team to discuss workload, ongoing projects, andidentifyareas to improve process/save time on repetitive tasks where possible.

• Collaborate with planning to oversee media strategy andalignoptimizations for Video and Audio campaigns

• Maintainorganizedweekly status, detailing all current projects and their deadlines, to ensure nothing slips through the cracks.

• Team coaching and training.Identifyareas of growth for team members todeveloptheir skills within all types of media the team is scoped for.

• Serve as a role model for all members of the team, providing constructive feedback as needed on an ongoing basis.

• Communicate industry/vendor updates to all members of the team.

Day to Day

• Work with vendors to bring forward sponsorship opportunities that align with the client’s target audience.

• Execute ongoing TVand Audio campaigns for multiple clients, understanding the nuances and reporting requirements for each client.

• Build andmaintaina priority list for all media activations and team requests, ensuring deadlines are met based on their urgency.

• Review weekly TV clearance with the team for multiple clients, to ensure media buys are airing aspurchased

• Aid both planning teams and the Sr. Director in deck buildingwith informationneeded.

• Maintain constant communication across the team, offering support where needed.

• Communicate with traffic teams where needed, to ensure creative is delivered to vendors ahead of launch, or for creative changes.

• Build/maintainrelationships with vendors to help maximize negotiations and provide best value for clients.

Knowledge and Skills Required

• ·Minimum 6-8 years of experience in media investment & activation

• ·Detail oriented with strong organizational skills

• ·Ability to multi-task & prioritize workload

• Capable of handling multiple projects to meet tight deadlines under pressure

• Demonstrate strategic thinking and problem-solving abilities

• Strong negotiation skills & tactics

• Clear communicationskills:written, verbal, and presentation

• Someone who can develop/has developed strong relationships with media vendors

• Ability to collaborate and work successfully with various agency teams

Certificates,licensesand registrations

No requirements for certificates,licensesor registrations.

Physical Activity and Work Environment

Partial remote (requiredin office three days a week)

Possible exceptionfora fully remote candidateTBD

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

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