Job Description

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us

The Hematology & Cell Therapy Brand Lead UK & Ireland is the most senior leadership role of the cross‑functional brand team, accountable for the success of a complex and evolving hematology and cell therapy portfolio. This role owns the fully loaded P&L, including promotional field teams, and is accountable for brand strategy, launch excellence, and commercial performance across the UK and Ireland.

The role will lead launches in hematology, as well as additional in‑line and future indications across the lymphoma and myeloma Cell Therapy portfolios. The Brand Lead is accountable for developing and executing integrated brand strategies spanning marketing, field execution, medical, access, and customer engagement, ensuring seamless execution across all customer types.

The ideal candidate is a commercially mature Brand Lead who has differentiated brands in highly competitive markets, can design and lead UK go to market models, and has the judgement to navigate portfolio complexity and supply challenges while building long term franchise value.

Why This Role Is Different

This role represents a step‑change in scope, complexity, and leadership accountability compared with a traditional single‑brand or indication‑focused Brand Lead role.

The role spans a multi‑asset, multi‑indication portfolio across oral therapies and highly complex cell therapies. Unlike traditional Brand Lead roles, this position carries direct accountability for field team leadership and performance, integrating strategic marketing leadership with field force execution.

The role operates within highly specialised treatment settings, requiring deep understanding of cell therapy infrastructure, referral networks, commissioning pathways, and multidisciplinary stakeholder engagement. Success requires orchestration of cross‑functional teams, field teams, and external stakeholders to deliver launch excellence within evolving access environments.

Key Responsibilities

• Accountable for fully loaded P&L across UK & Ireland IO hematology and cell therapy portfolios and owns decision on how the budget is used for cross-functional team resourcing/capabilities (e.g. Functional mix and capability needs, FTE v. non-FTE budget)​
• Leads a cross-functional team across Commercial, Access, Medical, Sales and enabling Functions for a common and compliant set of brand objectives​
• Execution of the complex multi-product and indication portfolio strategy: the individual will also be responsible for future launch assets and indications in hematology and cell therapy. This may include new assets or platforms that treat indications/tumors that overlap with current in-line portfolio. The role therefore offers the clear opportunity to play a key leadership role in the further transformation of the UK/Ireland business by preparing for and managing a broad highly complex product portfolio
• Accountable for the sales forecast/budget targets and sales performance of BMS’ hematology and cell therapy product portfolio for the UK & Ireland; monitors and analyses progress, mitigates against shortages and implements corrective actions as appropriate.
• Leads commercial teams’ identification and mapping of key stakeholders and establishes strong relationships with external bodies (Key NHS - for the UK - and HSE - for Ireland - Stakeholders, ie, Payers, Patient Associations, KOLs, Brand advocates, etc.) as relevant.
• As a member of the Business Unit leadership team, the individual is expected to operate in close coordination and collaboration with her/his peers at the local level as well as with partners in the global HQ
• Acts with an understanding of the environmental pressures that customers face and leading on bringing relevant stakeholders together to find timely solutions.
• Foster a leadership culture, which attracts, develop and retains high caliber candidates; build and shape a brand team talent pool that drives the future success of the organisation.
• Utilizes an omnichannel, personalized approach to marketing, leveraging advanced analytics, and modular content processes​.
• Provides input to BI&A teams on development of advanced analytics and uses them to inform/ refine brand strategies and understand brand performance ​

Required Qualifications & Experience

• Able to deliver against commercial and broader performance objectives​
• Familiarity with range of customer journeys (HCP, Patient, Payor)​
• Relevant management background in leading Commercial, Access, or Medical functions
• P&L/ budget management experience ​
• Fluency in analytical models (e.g., journey decisioning engine) and ability to translate analytics from I&A teams into actionable strategies​
• Experience of omnichannel strategy and modular content production​
• Strong understanding of market dynamics and requirements of the customer
• 10 + years of management experience in the pharmaceutical industry, with significant experience within the Oncology/Hematology therapeutic area
• Experience in launching and resourcing in Oncology and Hematology brands
• A solid understanding of the industry’s complex regulatory and reimbursement requirements and an absolute
• commitment to competing on the highest ethical level are essential
• In-depth knowledge of the UK and Ireland market, NHS & HSE structure and customer needs and ability to identify opportunities and issues within the changing NHS & HSE

#LI-Hybrid

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Bristol Myers Squibb is Disability Confident – Employer

A UK Government scheme

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1600737 : Associate Director, Haematology and Cell Therapy Marketing Brand Lead, UK & Ireland