At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
ABOUT THE ROLE
ConsumerExperience &InnovationisastrategicleadershiproleattheheartofLillyBrazil'smarketingtransformation TheAssociateDirectoroverseestheConsumerExperienceteam—includingConsumerManagers —andisaccountableforbuildingandadvancingLillyBrazil'sconsumermarketingcapabilityatscale, settingthestrategicdirectionforhowthecompanyconnectswithpatientsandhealthcareconsumersacrossalltouchpoints
ReportingdirectlytotheCMO,thisleaderpartnerswithbrandteams, globalstrategycounterparts,andabroadecosystemofexternalpartners—creativeandmediaagencies, digitalhealthstart-ups,patientorganizations,andtechnologyplatforms The role requires ararecombinationofstrategicdepth,creativeambition,andoperationaldiscipline:someonewhocantranslatedeepconsumerinsightintobold,scalablestrategiesthatdrive brandawareness,patientengagement,andlong-termloyalty
MAIN RESPONSIBILITIES
StrategicLeadership&ConsumerVision
Defineandleadtheconsumermarketingstrategyfor LillyBrazil,establishingacohesivevisionforpatientandHCPconsumerengagementacrosstheportfolio
OverseeConsumerManagersandthebroaderconsumermarketingteam, settingpriorities,buildingcapability,andfosteringa high-performance, insight-drivenculture
Serve asBrazil'sseniorvoice in globalconsumermarketingforums,influencingglobalstrategywithlocalmarketintelligenceandensuringglobal frameworksarelocallyrelevant
Identifyandchampionemergingopportunitiesin digitalhealth,patientcommunities,andinnovativeengagementmodelsthatposition LillyBrazilas aconsumermarketingleader
Brand &PatientEngagement
Guidebrandteamsindevelopingfull-funnelconsumerstrategies—fromawarenessandeducationtoactivation—groundedinrobustpatientjourneyframeworksandbehavioralinsights.
Leadthedevelopmentofconsumermessagingarchitectureandcreativeplatformdirection,partneringwithagenciestoensureconsistency,impact,andcomplianceacrossallchannels
Drivethedesignandexecutionofcontent-drivencampaignsthateducatepatients,reducebarrierstotreatment-seeking,andstrengthenbrandrelevancewithend-users
OverseethePatientEngagementstrategyanditsoperationalexecution,ensuringalignmentacrossbrandteams,Medical,andcross-functionalpartners
Partnerships,Ecosystem&Innovation
Buildandgovernstrategicpartnershipswithsocial mediaplatforms, digitalKOLs,patientorganizations,andhealthtechnologypartnerstoexpandreachanddeepenengagement
Leadtheevaluationandadoptionofnewconsumerengagementsolutions— digitalecosystems,co-creationmodels, AI-poweredpersonalization—basedonbusinessneedsandpatientrelevance
Managetheagencyecosystem—creative,media,anddigitalpartners—ensuringquality,strategicalignment,andcost-effectivenessacrossallconsumermarketinginitiatives
Performance & Governance
Establishperformance frameworksandmeasurementstandards forconsumermarketing,translatingmetricsintostrategicrecommendationsfortheCMOandbrandleadership
Ensureallconsumermarketingactivitiesareexecutedin full compliancewithregulatory,ethical,andLillyinternalstandards.
Manageconsumermarketing budgetswithdiscipline,ensuringinvestmentallocationistiedtostrategicprioritiesandmeasurableoutcomes
MINIMUM REQUIREMENTS
Bachelor'sdegreein Marketing, BusinessAdministration, Communications,orrelatedfield
7+yearsofrelevantmarketingexperience,withdemonstratedprogressionintoseniorstrategyandleadershiproleswithinmultinationalcompanies
Provenexperienceleadinganddevelopingmarketingteams,includingdirect managementofmanagers.
Deepexpertise inconsumermarketingstrategy,patientengagement,andfull-funnelcampaigndevelopment
Strongexperiencemanagingcreativeandmediaagencies,includingbriefing,creativeevaluation,andperformance management.
Demonstratedabilitytotranslateconsumerinsightsanddataintocompelling,commerciallyeffectivestrategies
Experienceoperatingincross-functional,cross-nationalenvironmentsandinfluencingseniorstakeholdersincludingC-suite
AdvancedEnglish—dailycollaborationwithglobalteamsandseniorleadershippresentations
FluentPortuguese(writtenandspoken).
ADDITIONAL PREFERENCES
MBAorpostgraduatedegreein arelevantfield
Experience inpharma, healthcare,orregulatedconsumerindustries.
Trackrecordbuildingorscalingconsumermarketingcapabilitiesfromthegroundup
Hands-onexperiencewithdigitalhealthecosystems, social mediapartnerships,andinfluencer/KOLstrategy
Familiaritywithpatientjourneymapping,behavioralinsights,andhuman-centereddesign approaches.
ExperiencewithAI-poweredpersonalization, marketingautomation,oremergingconsumerengagementtechnologies
Demonstratedabilitytooperatewithautonomyandsetdirectioninambiguous, fast-movingenvironments
ABOUT LILLY BRAZIL
LillyhasbeeninBrazilfor over80years,bringinginnovativemedicinesthatmake a realdifferenceinpeople'slives.Ourcultureisbuiltonintegrity,excellence,andrespectforpeople—boththepatientsweserveandthecolleaguesweworkalongsideWearecommittedtobuildingadiverseandinclusiveworkplacewhereeveryonecanthriveWewantourpeopletogrow,havefun,andwin— forpatients
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Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
We're a medicine company turning science into healing to make life better for people around the world. It all started nearly 150 years ago with a clear vision from founder Colonel Eli Lilly: "Take what you find here and make it better and better." Harnessing the power of biotechnology, chemistry and genetic medicine, our scientists are urgently advancing science to solve some of the world's most significant health challenges.
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