Horizon Media

Associate Director, Connections Strategist

Horizon Media  •  $125k - $150k/yr  •  New York City, NY (Onsite)  •  1 day ago
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Job Description

Headquartered in New York and backed by Horizon Media, Blue Hour connects creativity and media to drive real business impact.

We're seeking a Strategy Supervisor, Social Connections to help connect social, influencer, creative, and paid media work together as one integrated system. This is a hands-on role that supports the day-to-day connections across owned, earned, influencer, and paid channels. You'll bring platform fluency, audience insight, and cultural knowledge to shape how ideas are developed, distributed, and amplified for maximum impact.

What You'll Do

Social & Connections Strategy

  • Assist in developing integrated social strategies that connect audience insights, platform behavior, and creator learnings to inform content positioning and media approaches.
  • Bring platform intelligence, audience insights, and cultural signals into creative planning conversations to shape stronger strategies and uncover new opportunities.
  • Build strategic briefs that guide creative and talent teams on audience strategy, creative direction, casting, and platform best practices.
  • Partner with media and creative teams to ensure social-first thinking is ingrained in daily output, including proactive and reactive opportunities.

Creative, Creator & Media Integration

  • Help shape content strategies, social and influencer briefs, and production plans to ensure assets are developed with both organic engagement and paid amplification in mind.
  • Partner with creators and content teams to identify deliverables, formats, and messaging approaches that maximize value across organic, paid, and influencer activations.
  • Collaborate with media teams to bring real-time audience insights, platform behaviors, content signals, and creator learnings into media planning and strategy.
  • Identify opportunities to maximize the value of media investment by ensuring the right content variations, formats, and audiences are captured during shoots and creator work.

Real-Time Optimization & Strategic Agility

  • Monitor performance, platform changes, cultural signals, and audience behavior to identify optimization opportunities and pivot points across owned, earned, influencer, and paid.
  • Support rapid-cycle strategy development to respond to platform shifts, algorithm changes, cultural moments, and competitive activity.
  • Translate daily performance data and platform signals into actionable recommendations for creative iteration, audience refinement, creator adjustments, and media optimization.
  • Partner with cross-functional teams on performance reporting and learnings to build organizational knowledge around what is working and why.

Who You Are

  • A social strategist with 5-7 years of experience across planning, influencer strategy, creative strategy, and/or content strategy.
  • Deeply fluent in social media, creators, content ecosystems, platform behaviors, and community dynamics. You understand how algorithms work, what drives engagement and virality, and how ideas move across platforms and communities.
  • Experienced shaping strategies that connect social, influencer, creative, and media workstreams to drive measurable business outcomes.
  • A strong strategic communicator who can present integrated strategy with conviction and translate complex insights into clear client recommendations.
  • Proactive and entrepreneurial
  • Curious, culturally plugged in, and excited by how ideas move through platforms, communities, creators, and culture.

What We Want to See

  • Proven examples of integrated strategy work
  • Experience working across owned, earned, influencer, and paid channels and understanding how those channels work together.
  • Strong command of social platform dynamics, algorithm mechanics, audience behavior, and creator ecosystems across social platforms
  • Experience translating performance data and platform signals into strategic recommendations.
  • Demonstrated ability to facilitate cross-functional collaboration and influence decisions across creative, influencer, media, and client teams.

Blue Hour is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$125,000.00 - $150,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Horizon Media

About Horizon Media

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING

At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:

www.horizonmedia.com or www.horizonmedia.com/careers.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
New York, New York
Year Founded
1989
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