Job Description

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.

About the Role

M+, the Asia's global museum of contemporary visual culture, is seeking an experienced and visionary Association Director of Communications and Marketing to lead the strategic development and execution of all PR, publicity, and marketing efforts. This role plays a pivotal part in shaping the Museum’s brand identity, enhancing its public image, and driving audience engagement locally, regionally, and internationally.

You will work closely with the Senior Management Team and serve as the key liaison for external stakeholders including arts and cultural institutions, sponsors, media partners, and professional bodies.

Location: M+

Reports to: Director of External Affairs
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Key Responsibilities:

[Strategic Leadership]

• Develop and implement an integrated marketing and communications strategy that encompasses branding, audience engagement, media relations, and digital outreach. Ensure that all efforts are aligned with M+'s mission, strategic objectives, and the broader goals of the West Kowloon Cultural District Authority.
• Spearhead the creative development and execution of PR and marketing campaigns that promote exhibitions, cultural programs, events, and educational initiatives. Leverage both traditional and digital platforms to deliver unified and impactful messaging, ensuring synergy between PR and marketing through both online and offline channels to drive visitation and ticket sales

[Brand Development & Reputation Management]

• Strengthen and manage M+’s brand identity across local, regional (including Chinese Mainland), and international markets. Ensure a consistent voice and tone across all internal and external touchpoints to build a strong institutional reputation.

[Audience Engagement]

• Lead customer analysis and engagement strategies to grow M+’s reach and deepen connections with diverse demographics, and position M+ as a premier cultural destination in the region.

[Digital Innovation and Content]

• Drive innovation in digital storytelling and audience interaction across digital platforms, including WeChat, Xiaohongshu, Douyin, Facebook, Instagram, and YouTube, leveraging trends in technology and media. Use data-driven insights to optimise engagement and campaign effectiveness.
• Direct the creation of high-quality, engaging content for all channels, including advertising, social media, press releases, and on-site communications. Ensure all content aligns with M+’s brand vision and strategic goals, lead to improve marketing effectiveness, strengthen publicity, enhance customer experience and drive revenue.

[Media & Stakeholder Relations]

• Adopt a unified approach to publicity by combining traditional media, digital platforms, and influencer collaborations.
• Build and maintain strong relationships with media outlets, influencers, and cultural partners in Hong Kong, Mainland and beyond. Organise press events, media interviews, and joint promotions to maximise visibility.
• Supervise all media communications and ensure alignment with corporate messaging.

[Budget and Performance Management]

• Oversee the marketing and communications budget, ensuring efficient resource allocation and strong ROI. Regularly evaluate the effectiveness of campaigns and strategies, making data-informed adjustments as needed.

[Team Leadership]

• Lead and inspire the PR and Marketing teams to deliver integrated campaigns and day-to-day communications. Build a high-performing team culture that values creativity, accountability, and excellence.
• Strengthen internal collaboration across departments to align marketing and communications efforts with curatorial, educational, and operational priorities.

[External Partnerships]

• Cultivate and manage relationships with external vendors, agencies, and cultural institutions to support M+’s campaigns and initiatives.
• Collaborating with Technology Partnership team, Channel Marketing team, and other internal stakeholders to implement marketing and PR cooperation campaigns across corporate partners, OTA platforms etc., creating high-quality communication materials for trade activities to gain the marketing exposure and drive sales;

Performing any other duties from time to time as reasonably assigned by the Authority.

Qualifications & Experience:

The ideal candidate will:

• Hold a recognised university degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Have at least 15 years of relevant experience, including 8 years in a senior managerial role.
• Demonstrate deep knowledge of both traditional and digital media landscapes in Hong Kong, Mainland China, and internationally, and a passion in arts and culture.
• Possess deep understanding and successful track record in planning and implementing large-scale PR and marketing campaign
• Demonstrate solid experience and proven record in working with new technology and marketing automation;
• Able to work strategically and operationally, with strong analytical and critical thinking skills using data to guide marketing decisions and transfer into actionable strategies and plans;
• Be commercially astute, detail-oriented and have good project and time management skills;
• Possess strong strategic thinking and creative campaign development skills.
• Have proven experience in digital marketing, data analytics, and social media engagement, advertising and print—especially in the Chinese Mainland market.
• A great team player, exhibit excellent leadership, interpersonal, and communication skills in English, Cantonese, and Putonghua.
• Be highly organised, detail-oriented, and capable of thriving in a fast-paced, dynamic environment.

For interested parties, please submit your application with detailed CV on or before following date Applicants are encouraged to submit their applications as soon as possible. The review of applications will continue until post is filled.

16-04-2026

Data collected will only be used for job application processing. Your data may be accessed by our appointed recruitment consultants who have agreed to keep confidence of all personal data in not less than the standards applicable to us. Applicants not being invited for interview within 4 weeks from the submission date may assume their applications unsuccessful.

All related information will be kept up to 24 months and all personal data will be destroyed afterwards.

For more information, please visit https://www.westk.hk o r contact:

Kazaf Lau /+852 22000236