At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
ABOUT THE ROLE
TheAssociateDirector– BI&A / DecisionIntelligenceleadsthestrategy,development,andexecutionofdata,analytics,marketresearch,andinsightcapabilitiesfortheCommercialorganizationofEli LillyBrazilReportingtotheChiefMarketing Officer,thisistheseniorbusinessanalyticsandinsightsleaderfortheaffiliate—accountableforembeddingdata-drivendecision-makingacrossbrandteams,sales,andcommercialoperations,andforturninganalyticsandprimaryresearchintomeasurablebusinessimpact
AlignedwiththebroaderICH TechStrategyonReimagineWork AI,thisrole leadstheCommercialorganization'stransitionfromtraditionalBI&A —historicallyanchoredondashboardsandretrospectivereporting—towardDecisionIntelligence AI-assistedinsightdeliveredatthepointofdecision The roleintegratessecondaryanalyticswithprimarymarketresearchintoaunifiedinsights agenda,ensuringtheaffiliate'sdatafoundationsandadvancedanalyticsmethodologiestranslateintocompetitiveadvantagefortheportfolio The ADmanagesateamof3–4internalFTEsplus offshoreandvendoroversight,andserves asBrazil'sprimaryinterfacewithglobal BI&AandTech@Lillypartners
MAIN RESPONSIBILITIES
StrategicLeadership&CommercialImpact
DefineandexecutetheBrazilCommercialanalytics,marketresearch,andDecisionIntelligencestrategy,alignedwithaffiliatepriorities, global BI&A standards,andtheenterprisedataplatform
Serve asthesenioranalyticsandinsightsadvisortotheCMOandBrazilCommercialleadership,translatingcomplexdataandresearchintoclear,actionabledirectionfor portfolio, brand,andchanneldecisions
LeadtheCommercialtransitionfromtraditionalBI&AtowardDecisionIntelligence—embeddingAI-assistedinsightatdecisionpointsacrossbrandplanning,customerengagement,andfieldexecution
OwnImpactModelcycles, KPIstandardization,fieldforcesizing,targeting,segmentation,andSales IncentivesanalyticsforBrazil
MarketResearchLeadership
Owntheaffiliate'sMarketResearchagenda —definingpriorities,studydesign standards,andtheannualresearchplaninpartnershipwithbrandteams
Leadthedesignandexecutionofprimaryresearchstudies(qualitativeandquantitative)coveringHCPbehavior,patientjourney, brand performance,messagetesting,andcustomerexperience
Integrateprimaryresearchwithsecondaryanalyticsintounifiedinsight outputs,andmanagerelationshipswithexternalmarketresearchagenciesandvendors
Championmodernresearchmethodologies— digitalethnography, sociallistening, AI-assistedsynthesis,andcontinuousfeedback loops —alongsidetraditionalapproaches.
PartnershipwithTech@LillyandGlobal BI&A
PartnerwithTech@LillyBrazilastheprimarytechnologyenabler—co-definingthedataarchitecture,governance,andtoolingroadmaprequiredtodeliverCommercialoutcomes
LeadCommercialadoptionoftheEnterprise Data Backboneandadvancedanalyticssolutions;influenceTech@LillyinvestmentprioritiesbyrepresentingCommercialbusinessneeds
Engagewithglobal BI&AandICH-widecapabilityforumstoensureBrazilleveragesandcontributestoenterprisebestpractices,methodologies,andreusableassets
EstablishrobustdatagovernancefortheCommercialdomain,ensuringcompliancewithLGPD, global Lilly standards,andconsistencybetweenaffiliateandglobalreportingenvironments
PeopleLeadership&CapabilityBuilding
LeadanddeveloptheBrazilCommercialBI&A / DecisionIntelligenceandMarketResearchteam(3–4FTEs+ offshore/vendoroversight),buildinga high-performing, business-fluentteam
StrengthenanalyticsandresearchmaturityacrosstheCommercialorganizationthroughtraining,adoptionprograms,anddataliteracyinitiativesthatpromoteself-serviceanalytics
Mentor BI&AandMarketResearchtalentinadvancedanalytics,researchdesign, businessstorytelling,anddecision-qualitymethodologies
TECHNICAL KNOWLEDGE & FLUENCY
Thisisnota hands-ontechnicalrole. Theexpectationissolidworkingknowledgeacrossdata,analytics,andAIdomains—sufficienttoengagecrediblywithDataScientists, DataEngineers,andAIspecialists,assessproposals,andmakeinformedbusinessdecisionsIntellectualcuriosity,comfortwithquantitativeconcepts,andcontinuouslearning are moreimportantthandeepspecializedexpertise.
Statistics&QuantitativeAnalysisappliedstatistics,hypothesistesting,regression,sampling,andexperimental design —sufficienttoevaluatestudyqualityandchallengeconclusions
Machine Learning & AI:workingknowledgeofcore MLconcepts,LLMs,GenAI,andagenticworkflowsata conceptuallevel,includinglimits,risks,andenterpriseapplications
Data &Toolingfamiliaritywithmoderndataarchitecture(datalakes,warehouses, pipelines,governance);practicalexperiencewithBItooling(Power BI, Tableau,orequivalent); SQLproficiencypreferred
Governance &ResponsibleUse:understandingofLGPD, Lilly data policies,responsibleAIprinciples(bias,explainability, modelrisk),andresearchethics(ESOMAR,informedconsent).
MINIMUM REQUIREMENTS
Bachelor'sdegreein aquantitativeorrelatedfield(Statistics,Mathematics,Engineering,Economics, Business, Marketing, Data Science,orrelated).Postgraduatequalificationpreferred
Minimum7yearsofrelevantexperiencecombiningBI&A,commercialanalytics,andmarketresearchroles.
Minimum2yearsofpeopleleadershipexperience(directreportsandormatrixleadership).
Minimum3yearsofanalyticsinsightsexperienceinpharma, healthcare,oracomparableregulatedindustry
Demonstratedexperienceleadingmarketresearchinitiatives—qualitativeandquantitative—includingstudydesign,vendormanagement,andinsightsynthesis
Proventrackrecordtranslatinganalyticsandresearchfindingsintocommercialdecisions(brandstrategy,targeting,segmentation,fieldforceeffectiveness,launchreadiness).
Demonstratedabilitytoinfluenceseniorcommercialstakeholders,includingCMOandbrandleadership
FluentinPortugueseandEnglish; Spanishdesirable
ADDITIONAL PREFERENCES
Advanceddegree(Master's, MBA,orspecialization) in aquantitativeorbusiness discipline.
Formal trainingorcertificationsin Machine Learning, AI,advancedanalytics,orrelatedareas
Hands-onfamiliaritywithAI/GenAIappliedtoanalyticsandresearch(LLMs, RAG,agenticworkflows, DecisionIntelligenceplatforms).
Familiaritywithmodernmarketresearchmethodologies— digitalethnography, sociallistening,behavioralanalytics,continuouscustomerfeedback loops.
Deepunderstandingofpharmacommercialmodels — HCPengagement,consent,omnichannel, DigitalDistrict-styleecosystems
Trackrecorddeliveringscalableanalyticsandresearchinitiativesinmulti-stakeholder,matrixedenvironments
Curiosityfor AIandanalyticstrends,withthedisciplinetotranslatethemintopragmatic,governedenterprisesolutions
ABOUT LILLY BRASIL
LillyhasbeeninBrazilfor over80years,bringinginnovativemedicinesthatmake a realdifferenceinpeople'slives.Ourcultureisbuiltonintegrity,excellence,andrespectforpeople—boththepatientsweserveandthecolleaguesweworkalongsideWearecommittedtobuildingadiverseandinclusiveworkplacewhereeveryonecanthriveWewantourpeopletogrow,havefun,andwin— forpatients
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
We're a medicine company turning science into healing to make life better for people around the world. It all started nearly 150 years ago with a clear vision from founder Colonel Eli Lilly: "Take what you find here and make it better and better." Harnessing the power of biotechnology, chemistry and genetic medicine, our scientists are urgently advancing science to solve some of the world's most significant health challenges.
General Information and Guidelines:
When you engage with us on LinkedIn, you're agreeing to these Community Guidelines: https://e.lilly/guidelines.
If you have questions about a Lilly medicine, contact The Lilly Answers Center at 1-800-Lilly-Rx (1-800-545-5979) Monday through Friday, excluding company holidays.
