Job Description

The Associate Director, Email Marketing & Digital Communications is a key contributor to the Mount Sinai Office of Development’s donor engagement and fundraising communications strategy. Reporting to the Executive Director of Communications and working closely with the Senior Director of Annual Programs and the Director of Communications to help build and operationalize a best-in-class email program as we transition from a legacy email platform to Salesforce Marketing Cloud. The Associate Director will design and execute donor-facing journeys, automations, segmentation, and dynamic content strategies that support institutional fundraising priorities, events, and deepening engagement over time.

In addition to email, this role will contribute to the creation of digital-first engagement packages and touch points for donors and constituent groups (e.g., strategic newsletters, microsites, curated multimedia content, and cohort- or individual-specific communication experiences).

The role requires a self-starter who can collaborate effectively with internal stakeholders and external implementation partners, and who uses testing, measurement, and reporting to improve performance and ROI. The incumbent will be someone who thrives in a content-rich and fast-paced environment, and who enjoys collaborating with a wide variety of partners while providing guidance, expertise, and value at a moment of strategic digital evolution.

This role operates within a hybrid work model, with on-site expectations established in alignment with departmental priorities and evolving organizational guidelines. Employees must reside within a commutable distance of the 42nd Street Midtown NYC office. The role may also require occasional evening or weekend hours.

Cover Letter Required

(in order of importance and/or frequency)

• Lead end-to-end planning, build, QA, deployment, and optimization of fundraising and donor engagement email communications, including campaigns, newsletters, and automated/triggered sends.
• Partner with fundraising and engagement communications colleagues to define the Office of Development’s email strategy and operating model, including intake, calendaring, creative workflows, QA, approvals, and post-send reporting.
• Enact the direct response marketing strategies under Senior Director of Annual Programs, working closely together to design, build, and optimize journeys and automations (e.g., Page 2 of 4 welcome, stewardship, event, solicitation, and upgrade paths) that support donor engagement over time across multiple audiences and segments.
• Serve as a core contributor to the phased Marketing Cloud implementation and migration from the legacy system, collaborating closely with implementation partners, internal technical teams, and stakeholders to establish scalable data and campaign foundations.
• Contribute to the development of donor-facing digital engagement packages beyond email (e.g., microsites, curated content hubs, targeted digital newsletters, and cohort- or individual-specific communications) in partnership with communications colleagues and vendors.
• Assist key stakeholders in Alumni Relations and Planned Giving to engage their audiences with timed email communications and newsletters.
• Partner with the Special Events team on comprehensive email communications for an annual calendar of private and public fundraising and donor events.
• Regularly assess, optimize, and pilot new approaches for annual appeals and broad-based campaigns under strategic guidance of the Senior Director of Annual Programs and trusted vendor.
• Establish and manage testing and measurement plans (A/B and multivariate where appropriate), including subject lines, creative, send time, content modules, and journey decisioning
• Analyze email campaign and journey performance, report on KPIs, and translate findings into actionable recommendations to increase ROI.
• Support deliverability best practices and compliance (e.g., CAN-SPAM and institutional policies), including list hygiene, preference management, sender reputation monitoring, and documentation of standards.
• Coordinate with a trusted vendor and third-party strategy team to execute projects on time and with high quality, and to incorporate strategic and technical recommendations into day-to-day work.
• Maintain clear documentation of operational processes, templates, QA checklists, and reporting cadences to ensure continuity, scalability, and continuous improvement.

• Other duties as assigned.

  
  *-indicates duty is “essential” as defined by the Americans with Disabilities Act (ADA)

• Bachelor's degree
• 5+ years of progressive experience in marketing, communications, digital engagement, or related roles, with significant hands-on email marketing experience.

Minimum Certification Requirements

• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist) a plus.

Minimum Computer Skills

• MS Office Suite
• Salesforce Marketing Cloud (preferred), including Email Studio and Journey Builder, and reporting dashboards; familiarity with dynamic content and personalization techniques.
• Working knowledge of HTML/CSS for email; familiarity with email QA/testing and accessibility best practices.
• Comfort with analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI) and project/workflow tools (e.g., Monday.com) preferred.
• Understanding of data concepts that support segmentation and personalization (e.g., lists vs. data extensions, data hygiene)

General Skills

• Ability to function independently and as a self-starter; comfortable operating with autonomy while building new processes and ways of working.
• Strong project management skills; ability to manage multiple priorities, timelines, and stakeholders in a fast-paced environment.
• Excellent written and verbal communication skills, including the ability to translate complex concepts for technical and non-technical audiences.
• Strong attention to detail and commitment to QA; able to ensure high standards across creative, links, data, and compliance.
• Analytical, test-and-learn mindset with comfort using data to make decisions and drive optimization.
• Collaborative approach and ability to cultivate positive working relationships across teams and with external partners.
• Sound judgment and discretion when working with sensitive information and donor-facing communications.

Compensation Statement

The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $79,720.00 - $161,199.00 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

Non-Bargaining Unit, 807 - Development Office - ISM, Icahn School of Medicine

Strength through Unity and Inclusion

The Mount Sinai Health System is committed to fostering an environment where everyone can contribute to excellence. We share a common dedication to delivering outstanding patient care. When you join us, you become part of Mount Sinai’s unparalleled legacy of achievement, education, and innovation as we work together to transform healthcare. We encourage all team members to actively participate in creating a culture that ensures fair access to opportunities, promotes inclusive practices, and supports the success of every individual.

At Mount Sinai, our leaders are committed to fostering a workplace where all employees feel valued, respected, and empowered to grow. We strive to create an environment where collaboration, fairness, and continuous learning drive positive change, improving the well-being of our staff, patients, and organization. Our leaders are expected to challenge outdated practices, promote a culture of respect, and work toward meaningful improvements that enhance patient care and workplace experiences. We are dedicated to building a supportive and welcoming environment where everyone has the opportunity to thrive and advance professionally. Explore this opportunity and be part of the next chapter in our history.

About the Mount Sinai Health System:

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes more than 9,000 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 11 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

Equal Opportunity Employer

The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization.