Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We areheadquarteredin New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client serviceRenowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
WhatYou’llDo
TheAssociate Director,Analyticswillbe dedicated to one of our largest client teamsTheADwill play a key role in driving clientmeasurementapproaches andinuncovering whatdidanddidn’tworktoachieveclient brand goals andtouse thisknowledgeto supportstrategic andtacticalplan optimizations.
Responsibilities
Supportandhelpimplement the strategic measurement vision for our client, including analytics roadmaps, measurement frameworks, learning agendas, strategic and tactical plan recommendations, and cadence and formats of client deliverables drawing on deep understanding and media measurement, analytics, our client’s business, and how analytics can best contribute to effective media planning.
Help evaluate and recommendmeasurementvendors and solutions to continuously drive innovation and operational excellence.
Identifyinsights derived from existing measurement solutions and media reporting and ensure that insights are actionable for media planning/buying and ladder up to overall client strategic objectives
Manage2 people (a senior analyst and analyst)in organizing and analyzing data tofacilitateinsightsbut be a part of a largerclientanalytical team and be ready to flex as needed
Become a trusted advisoron analyticalmeasurement to clients and internal teams.
Who You Are
Youare an advocate for the role of data, analytics, and insights in mediaplanning and buyingand have a thorough understanding of the media measurement landscapeYou enjoy partnering with both internal and external partnerson projects big and smallYou havehighpersonal and professionalstandards and expect the samefrom those you work withYouwelcome challenges andare solutions oriented.
Preferred Skills & Experience
Required Qualifications
6-7years ofrelevantexperience, including media agency experience.
Possesses foundational mediaexpertiseacrossboth traditional and digital media channels, including Linear TV, CTV, Digital, Programmatic, Social, Streaming Audio and Podcasting, and OOH.
Experience working onadvertiser’scross-channel campaignsWorking knowledgeof the marketing and media strategies of brand advertisers and the media measurement approaches relevant to brand marketingand a desire to focus on this
Experience workingclosely across media planning and brand strategy teams to develop reporting methodologies / approaches that match back to campaign brand goals client needs
Possessdeepunderstandingofbrand liftmeasurement
Capableofbuildingtrusted relationships with internal cross-functional teamsandwith clients asneeded
Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels.
Strong analysis capabilitiesMust be able to peel through layers of data,identifyimportant findings, and deliver analysis and insight in a constructive and concise manner to both internal teams and external client constituents.
Experience with media measurement companies such as Nielsen, KantarMillwardBrown,Dynata,Upwave, DISQO,etc. Solid understanding of survey design for media impact measurement
Prior management of teams of analytics professionalsat manageranalyst level
Excellent verbal and written communication skills, including the ability to create client-ready presentations with guidanceas neededand the ability to explainresultswhen communicating with and presenting to clients
Additionalhelpful skills
Exposure to syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore), data visualization tools such as Tableau, Datorama.
Knowledgeof typical proprietary agency planning tools.
Understanding of cross-channel analytics including mix modeling/econometric analysis, digital attribution, and digital/cross-media brand studies and the ability to deriveappropriate insightsfrom each
Understanding of Ad Operations and QA procedures.
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A
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The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$125,000.00 - $145,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach.We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.
Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.
Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.
TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.
We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.
For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.
