Job Profile

The Associate Digital Marketing Manager, Paid Search supports the execution and optimization of paid search campaigns that drive traffic and revenue across ecommerce and retail channels. This role partners closely with the Sr. Manager, Paid Search, agency& technologypartners, and cross-functional teams to manage campaign performance,maintainbudgets, and ensure alignment with broader marketing and businessobjectiveswithin one of the company’s largest marketing channels.

This position requires strong analytical skills to evaluate performance data,identifytrends, and translate insights into actionable recommendations that improve efficiency and results. The role supports testing initiatives, contributes to product feed and data quality improvements, and helps ensure campaigns are effectivelyoptimizedacross the customer journey. Success in this role requires attention to detail, effective communication, and the ability to collaborate across teams toexecute againstshared goals.

Essential Duties & Responsibilitiesinclude the following Otherduties may be assigned.

• Work closely with the Sr.Manager, Paidsearch,and agency partners to help manage projects,facilitaterequests,pull &analyze data,troubleshoot product feeds,andmaintaincomplexbudgets.

• Partner on product feed optimization and data quality initiatives to improve visibility, relevance, and performance across shoppingcampaigns.

• Help define andexecutestrategy using a test and learnmethodologyby analyzing campaign performance andcontinuouslyoptimizingforsuccess.

• Act as a liaison between digital marketing team and product marketing, brand marketing,ecommerce,agency partners, and other cross-functional teams

• Track,report, and analyzeresults across the entirecustomer buyer’sjourney: awareness, consideration, purchase, andloyalty.

• Analyze performance data to derive insights on messaging effectiveness and translate findings into actionable recommendations for copy and creativeoptimization.

• Partner with internal and external teams to understand how AI-driven search experiences are reshaping the customer journey andtranslatethose insights into actionable paid search and contentstrategies.

AboutYou:

• Bachelor’s degree

• 5+years’ experiencein marketing orother related field, preferablyin a fast-paced enterpriseretailenvironment

• Background in other data intensivefieldssuch as merchandising, analytics, BIwill be highlyconsidered.

• Previouspaid search or organic search (SEO)experiencein an agency or enterprise environment ispreferred,butnotrequired

• Exceptionalcommunicationsskills in writingandspeakingPreviousexperience crafting presentations andtellingstories through data isamust

• Innate desire to learn new skillsandindependentcuriosity to research ideas,platform functionality, opportunities, new tools/tech, and staying on top of the latest industry news isa must

• Comfortable navigating ambiguity and solving complex problems in a fast-paced, evolving digitallandscape.

• Strong analytical skills with experience using tools such as Google Analytics, SA360, and BI tools to derive actionableinsights.

• Previousexperience using Google Ads&Microsoft advertisingor similarsolutions.

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. Advance operates 4,500+ stores and distribution centers in the United States, Puerto Rico, and the U.S. Virgin Islands. The Company also serves independently owned CarQuest branded stores across these locations in addition to Mexico and various Caribbean Islands. When you join our team, you become one of 60,000 knowledgeable and experienced Team Members who are committed to providing outstanding customer service to our customers, communities, and each other every day.

Location & Work Availability:
This position is 4 days in office, 1 day remote per week, based at our corporate headquarters in Raleigh, North Carolina (North Hills)

Benefits Summary:
We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class.

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