Job Description

About Us

Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork.

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

The Marketing team at Girl Scouts of the USA plays a key role in ensuring the Girl Scout brand remains relevant, visible, and engaging for today’s audiences.

#LI-Remote

You Will

The Associate, Digital Journey supports the development and execution of a comprehensive, data-informed view of our customers—both prospects and members—to drive relevant, timely, and high-converting digital engagement. This role uses email as a primary engagement channel and works closely with Director, Email Operations to help understand customer interests, behaviors, and intent through engagement data, ensuring the right message and offer reaches the right audience at the optimal moment.

The Associate, Digital Journey helps coordinate email marketing efforts across departments, supporting a more streamlined strategy that reduces unnecessary sends and maximizes the value of every communication. This role assists in identifying cross-selling, up-selling, acquisition, and reactivation opportunities across multiple verticals while helping keep audiences warm through relevant, interest-based content.

This role collaborates with internal teams, local council marketers, and the paid social advertising team to support a coordinated, data-driven, and conversion-focused engagement ecosystem.

Essential Responsibilities

Customer Profiling & Lead Scoring Support

• Assist in maintaining a unified customer view using declared interests, behavioral data, email engagement, clicks, lifecycle stage, and lead scoring values.
• Support the ongoing enrichment of customer profiles based on content interactions and engagement signals.
• Help monitor and flag trends in lead scoring data for review by senior team members.

Email Execution & Governance Support

• Build, QA, and deploy emails in support of the centralized email marketing strategy.
• Help identify redundant or low-value sends and bring them to the attention of the strategy lead.
• Ensure emails are built to spec, on-brand, and aligned with lifecycle and business objectives.

Lifecycle Marketing & Audience Nurturing

• Support the build and maintenance of lifecycle journeys that keep audiences warm through relevant content from our website and content library.
• Assist with nurture programs for prospects, members, and lapsed members to drive progression through the funnel.
• Help execute sends to high-intent segments for key conversion goals, including:
  • Membership registration
  • Merchandise purchases
  • Event sign-ups
  • Lapsed member reactivation

Segmentation, Personalization & Conversion Support

• Assist in building and maintaining segmentation for campaigns and offers.
• Support the application of engagement and behavioral data to adjust messaging, cadence, and timing.
• Help identify potential cross-selling and up-selling opportunities across verticals.
• Support ongoing optimization efforts through subject line testing, content testing, cadence optimization, and timing analysis.

Analytics, Testing & Reporting

• Support A/B and multivariant testing across subject lines, content, templates, cadence, and send timing.
• Pull and compile performance reports, tracking engagement, lead score progression, conversions, and ROI.
• Help translate performance data into clear summaries and preliminary recommendations for review.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or activities required of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Required Competencies

• Strong attention to detail and commitment to quality.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to manage multiple priorities and deadlines.
• Analytical mindset with a willingness to learn and apply new technologies and processes.
• Collaborative team player with strong customer-service orientation.

Required Technical Skills

• Experience with Salesforce Marketing Cloud (SFMC) or a comparable email service provider (ESP) and CRM platform.
• Experience building, testing, QAing, and deploying email campaigns.
• Ability to compile and analyze campaign performance metrics and reporting data.
• Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
• Experience with email template tools such as Dyspatch or similar platforms.

You Need

• Bachelor’s degree or equivalent experience
• 1–3 years of experience in email marketing, lifecycle marketing, CRM-driven digital marketing, or a related field.
• Working knowledge of email marketing, lifecycle marketing, customer engagement, and CRM-driven digital marketing principles.
• Ability to interpret engagement and performance data to support marketing decisions and optimization efforts.
• Strong understanding of brand standards and customer-focused communications.

Preferred:

• Experience supporting customer lifecycle marketing programs and automated nurture journeys.
• Familiarity with membership-based, nonprofit, multi-channel, or multi-vertical organizations.
• Understanding of conversion optimization, audience engagement strategies, and email governance practices.
• Familiarity with AMPscript and SQL.
• Experience with A/B and multivariate testing methodologies.
• Experience working with customer segmentation, lead scoring models, and marketing automation tools.
• Experience creating performance dashboards and marketing reports.
• Demonstrated curiosity and willingness to learn new marketing technologies and data-driven practices.
• Experience collaborating with cross-functional teams and external stakeholders.
• Ability to identify opportunities for process improvement and campaign optimization.

SALARY RANGE: $52,800 - $85,000

This represents the present low and high end of the pay range for this position. This pay range is only applicable to NYC Metro-based employees, on a hybrid schedule. Actual pay will vary based on various factors, including but not limited to experience.

What We Offer:

Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes:

Paid Time Off: 

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits:

• Medical and Behavioral Health Coverage

• Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
• Both plans include GSUSA partial subsidy of premium costs
• Dental and vision coverage
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
• Company-paid life insurance
• Flexible work arrangements
• 12 weeks of paid parental leave
• 401(K) with company match
• Short- and Long-Term Disability for salary continuation
• Health and Wellness Classes and Activities throughout the year

POSITION TYPE / EXPECTED HOURS OF WORK: This is a full-time, remote position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evenings and weekends work may be required as job duties demand.

AAP/EEO Statement: GSUSA is an equal employment opportunity employe

Travel Requirements

0-10%