Job Description

The role

We’re looking for an Associate Creative Director based in India to become the creative bridge between MELLER’s global team and the Indian market.

Following MELLER’s integration into Lenskart, India is becoming an increasingly important market for the brand. We want to build a strong local presence while keeping MELLER’s identity, creative standards and cultural relevance consistent globally.

This role is about understanding what makes MELLER, MELLER — and knowing how to translate that into the Indian cultural landscape.

You’ll work closely with MELLER’s global creative team, adapting global campaigns for India while also developing local ideas, campaigns and cultural moments that feel genuinely relevant to the market.

What you'll do

1. Bring global MELLER campaigns to India

• Coordinate MELLER’s global campaign launches in the Indian market.

• Adapt global creative assets across social media, digital channels, retail and other local touchpoints.

• Ensure every adaptation respects the original campaign concept, art direction and brand identity.

• Work closely with the global MELLER creative team to maintain consistency across markets.

• Coordinate local teams, agencies and production partners when necessary.

2. Create MELLER campaigns for India

• Develop India-specific campaigns and creative concepts that feel culturally relevant while remaining unmistakably MELLER.

• Lead concepts from idea to execution, including art direction, casting, locations, styling, photography and video.

• Identify local cultural insights, emerging scenes and creative opportunities that can inspire the brand.

• Present concepts to the global creative team and develop them collaboratively.

• Build a local visual language without creating a separate version of the brand.

3. Make MELLER culturally relevant

• Build relationships with relevant creatives, artists, musicians, designers, stylists, photographers, influencers and cultural figures in India.

• Identify PR, product placement, collaborations and seeding opportunities that naturally generate strong brand imagery and conversation.

• Create an ongoing flow of locally relevant content beyond major campaigns.

• Understand what is happening in Indian fashion, music, art, nightlife, internet culture and emerging creative communities.

• Find opportunities for MELLER to participate in culture rather than simply advertise around it.

Who we're looking for

Someone with a strong creative point of view and an excellent understanding of contemporary culture.

You probably have:

• Experience in fashion, lifestyle, streetwear, beauty or culturally driven brands

• Strong experience in digital content and social media.

• A very good eye for branding, photography, fashion, art direction and visual culture

• Experience developing and executing creative campaigns.

• Experience working at a creative or advertising agency is highly valued.

• A strong network — or the ability to build one — within India’s creative and cultural scene.

• The ability to understand a global brand and translate it locally without diluting it.

• Experience working with international or Western teams and brands.

• Excellent written and spoken English.

• The confidence to defend local cultural insights while understanding and respecting global brand direction.

• A hands-on mentality: someone who can think conceptually but also knows how to make things happen.

How we imagine this person

You follow fashion, but you also know what is happening in music, photography, design, art and internet culture.

You understand the difference between following a trend and understanding why it matters

You know who the interesting people are before everyone else does.

You can look at a global MELLER campaign and understand exactly what needs to remain untouched — and what needs to change to make it work in India.

Most importantly, you can help make MELLER feel global, consistent and genuinely connected to Indian culture at the same time.