This role is responsible for HOKA off-line store assortment and in-season management to maximize sales opportunities with right balance between brand image and sales.
Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities
35% Own Off-line merchandising and assortment strategy.
• Assist in Providing HOKA Retail channel specific insights by learning about marketplace, consumer and competition, work with Cat. merchant team to get right products for off-line channel and shape Retail merchandising strategy.
• Assist in Convincing brand DTC merchant team to facilitate right DTC direct assortment.
• Own Retail assortment planning and assist in making WSL assortment guidance by different store type, ensure clear architecture across categories, price ladder, and lifecycle.
• Work closely with planning team, to ensure final assortment plan be right translated by planning team into Retail sales plan (style–color–season level).
• Own Retail promotion (GWP) and discount planning, ensuring alignment with sell-through and inventory strategy.
• Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning.
• Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets.
• Own outlet GTM plan based on outlet profile (Premium outlet/normal outlet)
• Own close out channel assortment plan by working together with E-com buying team based on inventory status before seasonal kick off, share guidance to planning and allocation team to ensure right products in right channels.
50% In-season Performance & Agile Optimization
• Provide weekly/monthly merchandising analysis on sales trends, target achieve% and share insight of sales opportunities and potential risk, then react accordingly. Making sure that business KPI is on track. (Sales/Sell-thru%/Margin%)
• Adjust store assortment and H2T plan dynamically based on sell-through trends and consumer response.
• Adjust channel assortment dynamically by cooperating with EC buying team and inventory planning team.
• Assist in Identifyiing key winners and risks and driving timely actions (chase, exit, rebalance).
• Definie discount strategies and markdown actions to clear inventory while protecting brand value.
• Own assortment for retail new store opening. Gate keeper for WSL new store assortment.
• Own Retail new season product flow by store format and share clearly inseason & offseason in & out plan by store type guidance to VM team for future VM plan
• Share directions including assortment, dis% and monthly focus adjustment to planning team, for planning team’s to outputs monthly rolling forecast.
• Set up product target based on planning team’s rolling forecast, align with Retail team to guide store sales tracking.
• Share inputs with Cat. merchant team for product lifecycle management.
15% Cross-functional collaboration
• Act as the key bridge between finance and Cat. Merchandising, Planning, Sales, and Marketing.
• Keep closely communication with VM & Sales team for assortment optimization.
• Ensure end-to-end alignment from assortment strategy to sales execution.
• Provide actionable inputs to Demand planning/Allocation
Deckers Brands is a global organization that has been developing and nurturing brands into global icons since 1973. We design, market, and distribute footwear, apparel, and accessories developed for both everyday casual lifestyle uses and high-performance activities. Our portfolio of brands includes UGG®, HOKA®, and Teva®.
We believe that when we come together, we have the powerful opportunity to shape our culture and daily experiences, prioritize holistic wellbeing, and drive continued business success. Together, Every Step is a promise kept at Deckers that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. It is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
