Dairy Farmers of America

Associate Brand Manager

Dairy Farmers of America  •  Minnesota (Onsite)  •  20 hours ago
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Job Description

We are seeking an Associate Brand Manager to join our Marketing team in St. Louis Park, MN. This role partners closely with Brand Managers, Sales, and cross-functional teams to drive business growth through data-driven insights, shopper marketing, commercial execution, and brand activation initiatives across a portfolio of dairy and beverage brands. Join us and help shape the growth of trusted brands through strategic marketing, innovation, and customer engagement.

Key Responsibilities:

  • Analyze syndicated, consumer, and shopper data to develop business reviews and growth recommendations.
  • Monitor brand performance and provide insights to optimize marketing initiatives.
  • Lead shopper marketing programs, customer activations, events, and trade shows.
  • Collaborate with Sales to identify growth opportunities and support key retail partnerships.
  • Coordinate cross-functional execution of new product launches, commercialization efforts, and point-of-sale materials.
  • Serve as a liaison between Sales and Marketing to ensure alignment and timely execution of business priorities.
  • Support licensed brand partnerships and maintain relationships with agencies, vendors, and internal stakeholders.
  • Manage brand standards, messaging, and visual identity across marketing initiatives.
  • Partner with forecasting, inventory, and production teams to support product availability and minimize obsolescence.
  • Ensure all branding activities comply with applicable legal and regulatory requirements.

Qualifications

  • Bachelor's degree in Marketing or a related field, or an equivalent combination of education and experience.
  • 2-5 years of experience in brand marketing, trade marketing, category management, sales, or a related field.
  • Experience working with syndicated data sources such as Nielsen or Circana
  • Strong analytical, project management, and cross-functional collaboration skills.
  • Relevant certifications or licenses may be required during employment.

Benefits:

  • Health and Welfare benefits begin 1st of the month after start date
  • 401(k) with company contribution
  • Competitive pay
  • Paid vacation and holidays
  • Career growth opportunities – we promote from within!
  • Comprehensive healthcare benefits
  • Service recognition and employee rewards
  • Employee referral program
  • Tuition reimbursement
  • Work for dairy farm families

An Equal Opportunity Employer including Disabled/Veterans

Dairy Farmers of America

About Dairy Farmers of America

At Dairy Farmers of America, our 19,000 employees work with one goal in mind – to bring value to our family farm-owners.

As a farmer-owned cooperative, DFA offers rewarding jobs across the nation in a variety of fields, including manufacturing, accounting, communications, marketing, economics, on-farm field services, and more.

We value our employees and reward them with competitive benefits, a supportive working environment, and growth opportunities. We capitalize on the strengths of each individual and ensure that each employee is challenged in their role. Through Dairy University, employees receive online training and job enhancement, classes. Employees also have the opportunity to grow within DFA.

We also want our employees to live a healthy lifestyle and offer a health and wellness program that provides access to online classes and materials tailored to help our employees make healthier choices, as well as an Employee Assistance Program that helps employees with legal and health issues, such as advice on parenting or stress management, and free counseling sessions.

At DFA, we understand that our employees provide value within our organization and in our community. We cultivate a culture of openness, transparency, and integrity where employees are encouraged to voice their opinions and share their ideas. We also believe we have a responsibility to give back the communities in which we operate and work to do so through the DFA Cares Foundation.

Dairy Farmers of America, Inc. is an equal employment employer and is committed to providing employment opportunities to minorities, females, veterans, and disabled individuals.

Industry
Food & Beverage
Company Size
5,001-10,000 employees
Headquarters
Kansas City, KS
Year Founded
1998
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