The Associate Brand Marketing Manager is a key stakeholder in menu innovation and marketing strategy and execution, playing an integral role in shaping the future of sweetgreen. This position will be a key contributing member of the Brand Marketing team by supporting complex, cross-functional workstreams across our menu calendar, go-to-market campaigns, brand experiences, and product launches. This role will also manage cross-functional relationships and own brand and business performance analysis within the competitive landscape.
The Associate Brand Manager will be a part of the Brand team. You'll be joining a team that manages the organizational menu and marketing calendar, with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.
As the Associate Brand Manager, you will:
Brand Strategy and Creative Development
Develop assignment briefs and brand strategy across new launches and ongoing menu programs, translating consumer and competitive insights into clear creative direction for internal teams and agency partners
Lead go-to-market planning and 360 execution for new product launches, partnering with channel teams across CRM, Loyalty/Digital, Social, and Marketplace to drive integrated rollouts
Foster a high-functioning working relationship with the internal Creative team and agency partners, managing feedback loops and approvals to bring breakthrough campaigns to life on time and on brand
Menu Innovation
Collaborate closely with the Culinary, Supply Chain, Operations, and Finance teams on menu innovation and ongoing menu optimization initiatives, driving ideation, consumer positioning, and launch readiness
Support annual marketing calendar management and lead performance reporting across launches
Own product financials for relevant menu programs, contributing a clear financial understanding of the business
Project and Process Management
Manage cross-functional communications, project timelines, and workback schedules to ensure seamless execution across all programs
Track and manage budgets across owned programs, including spend, POs, and reconciliation in partnership with Accounting
Bring a business owner mindset to every program, balancing creative ambition with financial and operational reality
Desired traits:
Strong communication, attention to detail, and organizational skills
Exceptional interpersonal, communication, cross-collaboration, and team skills
Ability to solve problems both independently and as part of a team
Curious and positively resilient
Proven project management skills with experience owning timelines and cross-functional workstreams
Knowledgeable in AI tools and how to leverage them to optimize workflows and drive efficiency
Adaptable to a fast-paced work environment with shifting priorities
Experience in using consumer insights and data to drive decision-making
Comfortable with data analytics and product financials
Desired experience:
Bachelor's Degree in Marketing or related field
3-4 years of experience in a Brand Management or similar Marketing role (brand marketing, integrated marketing, content strategy, or campaign management)
Come join the sweetlife!
About sweetgreen
Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities. As we grow, we are committed to developing our people in our restaurants and at our support center, so that everyone can be part of the movement. When you join Sweetgreen, you not only invest in your own future but help create spaces where food, people, and purpose come together
Salary range for this role:Starting salary range based on experience $90,000—$105,000 USD
Sweetgreen provides equal opportunities for all employees and applicants, without regard to sex or gender, gender identity, gender expression, age, race (including traits historically associated with race, such as hair texture and protective hairstyles), religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service in the uniformed services of the United States, or any other consideration protected by federal, state, or local law.
California residents: Review our applicant privacy notice HERE
sweetgreen participates in the federal government's E- Verify program to determine employment eligibility. To learn more about the E- Verify program, please click here
sweetgreen is a destination for real food. We believe the choices we make every day about what we eat, where it comes from, and how it’s made have a lasting impact on our communities. From the seed to the store, we’re involved in every step of the supply chain, working with partners and farmers we know and trust. We make our food from scratch in each sweetgreen every day, using whole produce delivered that morning. As sweetgreen grows, we’re dedicated to working with the right people. We’ve built a team of over 5,000 hardworking individuals who care about developing future leaders and live our core values daily. We meet farmers before we meet landlords. We turn our new neighbors into friends. We’re building a brand that connects to local neighborhoods and leaves communities better off than we found them.
Our mission is to inspire healthier communities, by connecting people to real food. With over 220 locations across PA, MA, DMV, NY, CA, IL, TX, CO, and FL, we’ve worked hard to build a company with passion and purpose - and we’re just getting started.
