Job Description

Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.
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Coordinate product development projects working with R&D under the leadership of the brand manager to execute the approved brand plan and update the category team on the project’s status.
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Innovate and propose new product ideas to extend the brand vertically via new SKU’s or horizontally into new categories to meet target market share objectives.
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Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning.
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Propose & coordinate new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
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Lead & coordinate on instore & in mall actions, aligning with Brand Direction.
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Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches.
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Perform price analysis for new products/SKU’s and for price increases and maintains an updated price list.
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Analyze retail audit reports (AC Nielson, Key Accounts …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.
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Develop social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.
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Execute and presents the monthly closing report with brand performance and Projects update.
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Perform timely market visits and recommends corrective actions. JOB TITLE ASSOCIATE BRAND MANAGER DEPARTMENT MARKETING REPORTS TO BRAND MANAGER SUPERVISES NONE