At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.
We're looking for an Art Director to lead our marketing visual identity and the team that brings it to life: someone with strong taste, a clear point of view, and the ability to translate the Shinesty look and feel across every channel.
This isn’t a “design what you’re told” role. This is a creative visionary player/coach role that is responsible for conveying Shinesty’s brand ethos to millions of customers, through literally billions of impressions and touch points every year, across every single channel.
THE ROLE
This is a hands-on visual leadership role. You will manage designers and creative production while remaining deeply involved in design direction, concepting, and visual execution.
You set the visual look and feel for Shinesty’s marketing – concepting, directing, critiquing, finalizing creative, etc.. You go to shoots because you know exactly what you need to walk away with.
You understand the little quirks and details that make the us, us. You know exactly what’s needed give a creative brief life, and you can lead a team to achieve the brand or campaign's vision.
Requirements
WHAT YOU'LL CRUSH
Visual Direction
- Lead, oversee, and execute art direction and production art for Shinesty’s marketing channels and brand touch points
Actively contribute to the creation of marketing design assets while reviewing and providing feedback to the design team
- Collaborate with CDs and other C-level execs to evolve marketing brand guidelines, design systems, and best practices that establish clear rules, improve productivity, and most of all improve our performance
- Craft and refine smart style guides, brand guidelines, ad/email and other templates that provide a usable sandbox for junior production artists to be successful working. These should help artists be more creative within logical constraints and ensure final creatives are better and more consistent over time
- Hop in and execute on your vision for high-impact campaigns
- Build and deliver mood boards, creative decks, shot lists, and direction documents that guide photographers, production teams, and graphic designers
- Stay close to the work at every stage: reviewing, refining, and sending it back when it's not ready, as well as executing.
Creative Production
- Art direct photo and video shoots with a clear picture of the final deliverable before you're ever on set. You know what’s needed to balance brand/entertainment needs against conversion-driven deliverables.
- Oversee the development of creative and post-production assets, working with designers to ensure the agreed-upon vision is accomplished
- Work with creatives aligning on production logistics to achieve the set campaign strategy
Lead + Manage
- Hold weekly design check-ins
- Clearly communicate what's on-brand and what isn't
- Directly manage Graphic Designers, Videographer/Photographer, and Creative Production Coordinator
- Set a high bar and help the people around you clear it
- Build process where the team needs it
- Use AI when it makes the work better. Know when it doesn't.
WHO YOU ARE
We don’t care if your background is agency, in-house, freelance, or “I accidentally became really good at this.”
We care if you:
HOW TO APPLY
Fill out the application and show us a portfolio that makes it clear you get the brand visually. That could be:
- Published work
- Personal projects
- Something you made for a brand you love (or hate)
- A deck that shows how you think about a visual problem
- Or something else we haven't thought of
Benefits
THE GOOD STUFF
Shinesty was created for one reason and one reason only: to force the world to take itself less seriously. We create premium, dangerously comfortable clothing and sell it with a laugh. Our mother's aren't always proud but the millions of people we've entertained over the years are. Come on in, water is warm.
