Job Description

CMI Media Group is looking for an Associate Analyst for our Paid Social team. This person will manage, and support paid social media advertising workflows across various platforms. Collaborate with senior team members to enhance efforts for assigned brands. Optimize social media campaigns, contribute to strategy development, create engaging ad content, and analyze performance metrics. Key tasks involve audience targeting, budget management, competitor analysis, and effective cross-functional communication. Stay informed about industry trends and adapt your approach to achieve campaign success.

Responsibilities:

• Campaign Strategy & Management:
  • Support senior team members in creating paid social media advertising strategies.
  • Create estimates for paid social programs across networks such as Meta, TikTok, X, Pinterest, and LinkedIn.
  • Oversee contracting for all paid social media executions, including external data/audience partners and platform fees.
  • Traffic paid social campaigns, perform QA processes, and launch campaigns.
  • Manage and optimize paid social campaigns daily, providing ongoing status updates.
• Collaboration & Communication:
  • Collaborate with senior team members to manage external relationships with partners, coordinating tasks, and maintaining the status of ongoing work.
  • Work alongside creative agencies to recommend adjusted messaging, placement, or flighting.
  • Develop competitive audits based on clients' competitors' advertising presence across social media platforms.
  • Maintain paid campaign calendar, outlining promotional efforts across all social channels.
• Analytical & Industry Insight:
  • Own and maintain evolving annual brand budgets, inclusive of actualized spend from paid social media activity.
  • Develop an understanding of how HCPs and consumers utilize social, helping define the separation of audiences.
  • Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes.
  • Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed.
  • Continuously research the evolving social media space, staying on top of trends, new networks, and shifts in consumer behavior.

Qualifications:

• Skills & Competencies:
  • Building Collaborative Relationships Develop and maintain partnerships for information, assistance, and support.
  • Flexibility: Adapt to and work with various situations, individuals, and groups, modifying approaches as needed.
  • Communication Skills: Use clear oral, written, and interpersonal communication skills to build strong connections and collaboration.
  • Teamwork: Promote cooperation and commitment within the team, encouraging unity and problem-solving.
  • Fostering Innovation: Work cooperatively to produce innovative solutions, combining ideas uniquely and exploring multiple approaches.
  • Analytical Skills: Review data, identify patterns, and develop solutions by breaking down complex problems.
  • Attention to Detail: Diligently attend to details, ensuring accuracy and quality in tasks and data analysis.
  • Multitasking: Ability to handle multiple tasks with consistent accuracy.
  • Proficient in QA social media assets and identifying inconsistencies.
• Technical Proficiency:
  • PC proficiency and solid working knowledge of MS Office, particularly Excel (basic knowledge of pivot tables and V-Lookups).
  • Experience with digital media and social analytics tools.
• Industry Knowledge:
  • Interest in the Healthcare/Pharmaceutical space.
  • Proven ability to develop and maintain strong professional relationships.
  • Strong quantitative analysis skills, with the ability to make recommendations based on statistically significant data sets.
  • Proficient in using industry knowledge and experience to contribute to brand strategy recommendations and platform exploration.
  • Strong business and leadership skills to make independent decisions affecting daily operations and campaign management.

Experience:

• Preferred:
  • Digital media experience or background is a plus.
  • Previous experience in managing paid social media campaigns in a professional setting.

Additional Information:

• Strong written and verbal communication skills.
• Detail-oriented approach to tasks and data analysis.

The base salary for this position at the time of this posting may range from $35,000-$65,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.