Job Description

London / Hybrid

Early career · Full-time

About Dema

Dema is a fast growing ecommerce data platform helping brands connect fragmented data across marketing, commerce, finance, and operations and turn it into confident decisions using advanced measurement models and AI.

We work with ambitious ecommerce brands across fashion, lifestyle, and retail, including A cne Studios, Axel Arigato, Represent, Scuffers, and Cold Culture

Dema is currently growing new business at +100% quarter on quarter and as we scale towards our Series A, we are building a lean AI first commercial team focused on delivering real impact for modern ecommerce organisations.

The Opportunity

This role is for someone who wants to take their first serious step into becoming an Account Executive.

The word Associate is intentional. You are not expected to be a polished salesperson on day one. You are expected to be curious, coachable, and hungry to learn.

We believe sales is a science, not a personality contest. If you can master the fundamentals, follow a proven playbook, and focus on improving the inputs, the outcomes will follow.

This is a non 360 role.

• No cold calling

• No outbound prospecting

• No spray and pray sales

Your job is simple, but not easy:

Turn up prepared to the calls on your calendar and deliver a world class buying experience.

What You’ll Be Doing

• Join live sales calls with ecommerce brands alongside senior team members

• Learn how to run discovery, demos, and commercial conversations

• Follow and execute Dema’s sales playbook end-to-end

• Understand customer problems and map them to Dema’s platform

• Ask great questions, listen carefully, and communicate clearly

• Progress deals through the pipeline with structure and discipline

• Learn how to forecast, qualify, and close - properly

Over time, you’ll take on more ownership with the clear goal of progressing into a full Account Executive role.

Who This Role Is For

We’re much more interested in potential than polish.

You might be a great fit if you:

• Are early in your career and want to break into sales properly

• Are highly coachable and enjoy structured learning

• Like the idea of sales as a repeatable system, not winging it

• Are organised, curious, and comfortable asking questions

• Want to work in a fast-moving startup where you’ll learn quickly
  

Bonus (but not required):

• Experience working at an ecommerce brand (marketing, ops, trading, analytics, etc.)

• A genuine interest in data, technology, or how businesses grow
  

You do not need:

• Previous sales experience

• To be an extrovert or “naturally persuasive”

How We Think About Hiring

There are two ways to build great salespeople:

1. Hire sales experience and teach the subject matter

2. Hire subject matter understanding and teach the sales process

We’re open to either - and our onboarding and training is designed to support both paths.

If you bring both, amazing.

If you bring one, that’s still very workable here.

What You’ll Get

• Structured onboarding and sales training

• Hands-on coaching from experienced commercial leaders

• Clear progression path to Account Executive

• Exposure to real customers, real deals, and real responsibility

• A front-row seat in a startup scaling toward Series A

• Competitive early-career compensation + upside

Why This Is a Great First Sales Role

Most “entry-level sales” roles throw you straight into cold calling.
This one doesn’t.

Instead, you’ll learn how modern B2B sales actually works:

• How buyers think

• How decisions get made

• How value is communicated

• How deals really close

If you want to test whether sales is for you, this is a very good place to do it.