About the position

• Lead Oral Sema Launch and Brand Strategy
• Develop launch strategy, business plans, and annual operating plans for Oral Semaglutide.
• Lead product positioning, value proposition development, and customer segmentation.
• Monitor business performance and adapt strategic priorities to ensure target achievement.
• Continuously evaluate market dynamics, customer needs, and competitive landscape.
• Collaborate with Medical, MAPA, and Commercial teams to maximize launch success.

Drive Omnichannel Customer Engagement

• Design and execute integrated customer journeys across field force, digital, remote engagement, social platforms, and events.
• Optimize channel mix and resource allocation to improve customer reach and engagement effectiveness.
• Leverage customer data, analytics, and personalization approaches to enhance customer experience.
• Partner with Omnichannel and Digital teams to implement innovative engagement models.
• Accelerate Market Development and Demand Generation
• Develop market-shaping initiatives to increase awareness and adoption of Oral Semaglutide.
• Collaborate with key stakeholders to promote early diagnosis and treatment optimization.
• Support patient engagement and education programs to improve patient activation and adherence.
• Identify emerging opportunities and innovative business models that accelerate growth.

Generate Consumer and Customer Insights

• Gather and analyze customer, patient, market, and competitor insights.
• Conduct performance tracking and ROI assessments for key marketing activities.
• Translate insights into actionable recommendations for strategic and tactical decisions.
• Lead Cross-functional Collaboration and Organizational Excellence
• Lead and influence cross-functional teams to ensure execution excellence.
• Effectively engage external agencies and strategic partners that drives high-quality partnership and business value.
• Develop team capabilities and foster a high-performance culture.
• Drive continuous improvement and innovation across marketing processes.

Budgeting and ROI Management

• Lead annual business planning, budget development, and financial management across marketing initiatives.
• Track and optimize marketing investments through rigorous ROI analysis and data-driven decision-making.
• Ensure effective resource allocation to maximize business impact and sustainable growth.

Experience

• Minimum 8 years of experience in pharmaceutical, FMCG, consumer healthcare, retail, digital platforms, or other customer-centric industries, with a strong track record in marketing, commercialization, and business growth.
• Proven experience in product launches, brand strategy development, commercialization, and market development, with demonstrated success in customer acquisition, consumer engagement, and category growth.
• Strong expertise in leading integrated marketing initiatives across online and offline channels, leveraging customer insights, analytics, and omnichannel engagement strategies to drive business performance and enhance customer experience.
• Experience managing complex product launches or high-growth brands in dynamic market environments. Exposure to digital transformation, CRM, loyalty programs, customer journey optimization, and other customer engagement capabilities is highly desirable.
• Experience in obesity, diabetes, cardiovascular, metabolic diseases, specialty care, or related therapeutic areas is preferred.
• Minimum 3 years of people leadership and/or matrix leadership experience, with a proven ability to influence cross-functional teams and drive execution in a complex organization.
• List specific personal skills desired in the job to accomplish objectives and create value
• Customer-Centric & Omnichannel Engagement, deeply understands customer and patient needs, with the ability to design and execute integrated omnichannel engagement strategies that enhance customer experience and drive business impact.
• Data, Insights & Growth Analytics, leverages customer, market, and competitive insights to inform strategic decision-making, optimize investments, and identify growth opportunities.
• Consumer & Market Development Mindset, applies a consumer-centric mindset to drive category development, demand generation, and product adoption in evolving market environments.
• Innovation & Digital Transformation, drives innovation through digital, AI-enabled, and data-driven marketing approaches to enhance customer engagement and business performance.
• Enterprise Leadership & Cross-Functional Collaboration, demonstrates strong enterprise leadership, influencing diverse stakeholders and fostering cross-functional collaboration to deliver shared business objectives.